Cafe Bustelo Consumer Insights

Who buys Cafe Bustelo?

A Cafe Bustelo consumer is generally lower income, Hispanic, and upper middle age. Cafe Bustelo consumers are more likely to purchase Cafe Bustelo during larger pantry stocking trips. Brands such as Goya, Sunny Meadow, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Cafe Bustelo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.92
% of Basket $ (median)
8.2%
Total Basket $ (median)
$47.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cafe Bustelo Consumer Demographics

demographic
index
Female
97
Male
131
<24
74
25-34
96
35-44
104
45-54
111
55-64
90
65+
64
African American
104
Asian
67
Caucasian
57
Hispanic
499
demographic
index
Has Kids
102
No Kids
94
- $20k
124
$20k-40k
140
$40k-60k
108
$60k-80k
86
$80k-100k
75
$100k-125k
73
$125k +
91
No College
107
College
97
Adv. Degree
107

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Cafe Bustelo Basket Affinity & Size

brand
basket affinity
Goya 25.6x
Sunny Meadow 8.5x
Archer Farms 6.6x
Arnold 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
363

Where is Cafe Bustelo Purchased?

channels
index
Club
18
Dollar
58
Drug
47
Food
108
Gas & Convenience
1
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.5x
Sunny Meadow 1.7x
Perdue 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
85
Credit
83
Debit
103
Food Stamps
258

When is Cafe Bustelo Purchased?

day of week
Sun
15.7%
Mon
13.9%
Tue
12.4%
Wed
13.2%
Thu
11.9%
Fri
14.7%
Sat
18.3%
time of day
Morning
16.0%
Noon
17.3%
Afternoon
32.0%
Evening
27.9%
Late
6.8%

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Find Answers to Questions

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Which brands do Cafe Bustelo consumers switch to?

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Why do consumers stop buying Cafe Bustelo products?

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Which retailers do Cafe Bustelo shoppers prefer to shop at?

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What motivates consumers to try Cafe Bustelo products?

Research the Cafe Bustelo Target Market

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Who actually buys Cafe Bustelo? Do these consumers match the intended target market of Cafe Bustelo?

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What motivates the target market to buy Cafe Bustelo?

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What other target market should Cafe Bustelo look at?

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Which other brands have a similar target market?

About Our Cafe Bustelo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.