Cafe Escapes Consumer Insights

Who buys Cafe Escapes? A Cafe Escapes consumer is generally higher income, Caucasian, and senior age. Cafe Escapes consumers are more likely to purchase Cafe Escapes during larger pantry stocking trips. Brands such as Archer Farms, International Delight, and Coffee-mate also tend to be purchased in the same trip. Sample consumer insights data below.

Cafe Escapes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.98
% of Basket $ (median)
13.6%
Total Basket $ (median)
$80.91

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cafe Escapes Consumer Demographics

demographic
index
Female
103
Male
73
<24
56
25-34
82
35-44
107
45-54
107
55-64
116
65+
122
African American
44
Asian
45
Caucasian
112
Hispanic
70
demographic
index
Has Kids
95
No Kids
111
- $20k
52
$20k-40k
84
$40k-60k
87
$60k-80k
112
$80k-100k
118
$100k-125k
130
$125k +
105
No College
89
College
98
Adv. Degree
121

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Cafe Escapes Basket Affinity & Size

brand
basket affinity
Archer Farms 7.2x
International Delight 5.9x
Coffee-mate 4.6x
Kelloggs Pop Tarts 4.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
379

Where is Cafe Escapes Purchased?

channels
index
Club
2
Dollar
39
Drug
22
Food
72
Gas & Convenience
4
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.6x
Ro-Tel 1.5x
Oroweat 1.5x
Coca-Cola Zero 1.5x

How Did They Pay?

method
index
Cash
76
Credit
111
Debit
104
Food Stamps
70

When is Cafe Escapes Purchased?

day of week
Sun
19.0%
Mon
11.7%
Tue
12.7%
Wed
12.0%
Thu
11.9%
Fri
14.8%
Sat
17.8%
time of day
Morning
14.3%
Noon
16.6%
Afternoon
36.0%
Evening
25.8%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cafe Escapes consumers purchase?

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Why do Cafe Escapes consumers try new brands?

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Where do Cafe Escapes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cafe Escapes Target Market

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Who actually buys Cafe Escapes? Do these consumers match the intended target market of Cafe Escapes?

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What motivates the target market to purchase Cafe Escapes?

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What other target market should Cafe Escapes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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