Cafe Escapes Keurig Consumer Insights

Who buys Cafe Escapes Keurig?

A Cafe Escapes Keurig consumer is generally slightly higher income, Caucasian, and older age. Cafe Escapes Keurig consumers are more likely to purchase Cafe Escapes Keurig during larger pantry stocking trips. Brands such as Hefty, Totino's Pizza Rolls, and International Delight also tend to be purchased in the same trip. Sample consumer insights data below.

Cafe Escapes Keurig Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.98
% of Basket $ (median)
12.2%
Total Basket $ (median)
$89.83

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cafe Escapes Keurig Consumer Demographics

demographic
index
Female
101
Male
87
<24
67
25-34
69
35-44
106
45-54
117
55-64
136
65+
127
African American
50
Asian
51
Caucasian
113
Hispanic
56
demographic
index
Has Kids
95
No Kids
112
- $20k
39
$20k-40k
92
$40k-60k
78
$60k-80k
118
$80k-100k
130
$100k-125k
117
$125k +
108
No College
77
College
99
Adv. Degree
131

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Cafe Escapes Keurig Basket Affinity & Size

brand
basket affinity
Hefty 7.4x
Totino's Pizza Rolls 7.2x
International Delight 6.3x
Energizer 6.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
384

Where is Cafe Escapes Keurig Purchased?

channels
index
Drug
22
Food
78
Gas & Convenience
6
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Sunbeam 1.6x
Diet Dr Pepper 1.6x
International Delight 1.5x

How Did They Pay?

method
index
Cash
88
Credit
115
Debit
96
Food Stamps
64

When is Cafe Escapes Keurig Purchased?

day of week
Sun
18.3%
Mon
11.1%
Tue
13.8%
Wed
11.5%
Thu
12.0%
Fri
13.8%
Sat
19.6%
time of day
Morning
15.3%
Noon
16.4%
Afternoon
37.1%
Evening
24.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cafe Escapes Keurig consumers purchase?

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Why do Cafe Escapes Keurig consumers try new brands?

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Where do Cafe Escapes Keurig consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cafe Escapes Keurig Target Market

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Who actually buys Cafe Escapes Keurig? Do these consumers match the intended target market of Cafe Escapes Keurig?

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What motivates the target market to purchase Cafe Escapes Keurig?

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What other target market should Cafe Escapes Keurig look at?

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Which other brands have a similar target market?

About Our Cafe Escapes Keurig Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.