Cake Mate Consumer Insights

Who buys Cake Mate?

A Cake Mate consumer is generally median income, Caucasian, and upper middle age. Cake Mate consumers are more likely to purchase Cake Mate during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Pillsbury also tend to be purchased in the same trip. See sample consumer insights data below.

Cake Mate Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.6%
Total Basket $ (median)
$54.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cake Mate Consumer Demographics

demographic
index
Female
102
Male
79
<24
100
25-34
96
35-44
103
45-54
109
55-64
82
65+
75
African American
56
Asian
60
Caucasian
108
Hispanic
90
demographic
index
Has Kids
109
No Kids
79
- $20k
95
$20k-40k
96
$40k-60k
102
$60k-80k
102
$80k-100k
102
$100k-125k
99
$125k +
100
No College
101
College
100
Adv. Degree
100

Understand Cake Mate Consumer Behavior

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Cake Mate Basket Affinity & Size

brand
basket affinity
Duncan Hines 21.4x
Betty Crocker 13.4x
Pillsbury 7.4x
Farmers Market 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
381

Where is Cake Mate Purchased?

channels
index
Dollar
15
Drug
55
Food
64
Gas & Convenience
1
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.4x
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
153
Credit
82
Debit
91
Food Stamps
110

When is Cake Mate Purchased?

day of week
Sun
13.0%
Mon
11.7%
Tue
12.2%
Wed
12.5%
Thu
14.0%
Fri
18.0%
Sat
18.7%
time of day
Morning
16.5%
Noon
17.5%
Afternoon
34.2%
Evening
24.7%
Late
7.1%

About Our Cake Mate Consumer Insights

How do we know who buys Cake Mate? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cake Mate consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.