Cake Mate Consumer Insights

Who buys Cake Mate?

A Cake Mate consumer is generally median income, Caucasian, and upper middle age. Cake Mate consumers are more likely to purchase Cake Mate during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Pillsbury also tend to be purchased in the same trip. Sample consumer insights data below.

Cake Mate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.6%
Total Basket $ (median)
$54.92

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cake Mate Consumer Demographics

demographic
index
Female
102
Male
79
<24
100
25-34
96
35-44
103
45-54
109
55-64
82
65+
75
African American
56
Asian
60
Caucasian
108
Hispanic
90
demographic
index
Has Kids
109
No Kids
79
- $20k
95
$20k-40k
96
$40k-60k
102
$60k-80k
102
$80k-100k
102
$100k-125k
99
$125k +
100
No College
101
College
100
Adv. Degree
100

Understand Cake Mate Consumer Behavior

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Cake Mate Basket Affinity & Size

brand
basket affinity
Duncan Hines 21.4x
Betty Crocker 13.4x
Pillsbury 7.4x
Farmers Market 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
381

Where is Cake Mate Purchased?

channels
index
Dollar
15
Drug
55
Food
64
Gas & Convenience
1
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.4x
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
153
Credit
82
Debit
91
Food Stamps
110

When is Cake Mate Purchased?

day of week
Sun
13.0%
Mon
11.7%
Tue
12.2%
Wed
12.5%
Thu
14.0%
Fri
18.0%
Sat
18.7%
time of day
Morning
16.5%
Noon
17.5%
Afternoon
34.2%
Evening
24.7%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cake Mate consumers purchase?

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Why do Cake Mate consumers try new brands?

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Where do Cake Mate consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cake Mate Target Market

Arrow and target

Who actually buys Cake Mate? Do these consumers match the intended target market of Cake Mate?

Thought bubble

What motivates the target market to purchase Cake Mate?

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What other target market should Cake Mate look at?

venn diagram

Which other brands have a similar target market?

About Our Cake Mate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.