Cal Fruit Consumer Insights

Who buys Cal Fruit?

A Cal Fruit consumer is generally lower income, Caucasian, and adolescent age. Cal Fruit consumers are more likely to purchase Cal Fruit during larger pantry stocking trips. Brands such as Farmers Market, Marketside, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Cal Fruit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.6%
Total Basket $ (median)
$71.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cal Fruit Consumer Demographics

demographic
index
Female
101
Male
93
<24
114
25-34
110
35-44
98
45-54
90
55-64
102
65+
85
African American
100
Asian
55
Caucasian
106
Hispanic
98
demographic
index
Has Kids
105
No Kids
90
- $20k
102
$20k-40k
105
$40k-60k
105
$60k-80k
104
$80k-100k
99
$100k-125k
98
$125k +
79
No College
109
College
99
Adv. Degree
95

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Cal Fruit Basket Affinity & Size

brand
basket affinity
Farmers Market 9.3x
Marketside 7.0x
TURKEY KNOB 5.7x
Generic Pma 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
489

Where is Cal Fruit Purchased?

channels
index
Drug
3
Food
6
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Marketside 1.5x
Sunbeam 1.4x
Libby's 1.4x

How Did They Pay?

method
index
Cash
88
Credit
98
Debit
103
Food Stamps
162

When is Cal Fruit Purchased?

day of week
Sun
18.2%
Mon
14.1%
Tue
11.9%
Wed
11.1%
Thu
12.1%
Fri
14.3%
Sat
18.2%
time of day
Morning
15.0%
Noon
16.9%
Afternoon
34.9%
Evening
26.4%
Late
6.9%

About Our Cal Fruit Consumer Insights

How do we know who buys Cal Fruit? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cal Fruit consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.