Cal Fruit Consumer Insights

Who buys Cal Fruit? A Cal Fruit consumer is generally lower income, Caucasian, and adolescent age. Cal Fruit consumers are more likely to purchase Cal Fruit during larger pantry stocking trips. Brands such as Farmers Market, Marketside, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Cal Fruit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.6%
Total Basket $ (median)
$71.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cal Fruit Consumer Demographics

demographic
index
Female
101
Male
93
<24
114
25-34
110
35-44
98
45-54
90
55-64
102
65+
85
African American
100
Asian
55
Caucasian
106
Hispanic
98
demographic
index
Has Kids
105
No Kids
90
- $20k
102
$20k-40k
105
$40k-60k
105
$60k-80k
104
$80k-100k
99
$100k-125k
98
$125k +
79
No College
109
College
99
Adv. Degree
95

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Cal Fruit Basket Affinity & Size

brand
basket affinity
Farmers Market 9.3x
Marketside 7.0x
TURKEY KNOB 5.7x
Generic Pma 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
489

Where is Cal Fruit Purchased?

channels
index
Drug
3
Food
6
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Marketside 1.5x
Sunbeam 1.4x
Libby's 1.4x

How Did They Pay?

method
index
Cash
88
Credit
98
Debit
103
Food Stamps
162

When is Cal Fruit Purchased?

day of week
Sun
18.2%
Mon
14.1%
Tue
11.9%
Wed
11.1%
Thu
12.1%
Fri
14.3%
Sat
18.2%
time of day
Morning
15.0%
Noon
16.9%
Afternoon
34.9%
Evening
26.4%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cal Fruit consumers purchase?

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Why do Cal Fruit consumers try new brands?

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Where do Cal Fruit consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cal Fruit Target Market

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Who actually buys Cal Fruit? Do these consumers match the intended target market of Cal Fruit?

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What motivates the target market to purchase Cal Fruit?

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What other target market should Cal Fruit look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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