Cal Organic Farms Consumer Insights

Who buys Cal Organic Farms?

A Cal Organic Farms consumer is generally slightly lower income, Caucasian, and senior age. Cal Organic Farms consumers are more likely to purchase Cal Organic Farms during larger pantry stocking trips. Brands such as Marketside, Farmers Market, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Cal Organic Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.2%
Total Basket $ (median)
$80.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cal Organic Farms Consumer Demographics

demographic
index
Female
102
Male
83
<24
92
25-34
99
35-44
97
45-54
107
55-64
101
65+
109
African American
71
Asian
68
Caucasian
107
Hispanic
88
demographic
index
Has Kids
101
No Kids
97
- $20k
87
$20k-40k
92
$40k-60k
110
$60k-80k
102
$80k-100k
103
$100k-125k
90
$125k +
105
No College
86
College
100
Adv. Degree
114

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Cal Organic Farms Basket Affinity & Size

brand
basket affinity
Marketside 7.1x
Farmers Market 6.8x
TURKEY KNOB 6.6x
Vlasic 6.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
553

Where is Cal Organic Farms Purchased?

channels
index
Drug
3
Food
89
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Oroweat 1.6x
Taylor Farms 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
141
Credit
86
Debit
95
Food Stamps
90

When is Cal Organic Farms Purchased?

day of week
Sun
20.7%
Mon
15.3%
Tue
12.8%
Wed
10.5%
Thu
10.3%
Fri
13.0%
Sat
17.5%
time of day
Morning
15.7%
Noon
16.6%
Afternoon
34.3%
Evening
26.5%
Late
6.9%

Get More Cal Organic Farms Data

Contact us for the latest Cal Organic Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cal Organic Farms consumers switch to?

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Why do consumers stop buying Cal Organic Farms products?

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Which retailers do Cal Organic Farms shoppers prefer to shop at?

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What motivates consumers to try Cal Organic Farms products?

Research the Cal Organic Farms Target Market

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Who actually buys Cal Organic Farms? Do these consumers match the intended target market of Cal Organic Farms?

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What motivates the target market to buy Cal Organic Farms?

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What other target market should Cal Organic Farms look at?

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Which other brands have a similar target market?

About Our Cal Organic Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.