Cal Organic Farms Consumer Insights

Who buys Cal Organic Farms? A Cal Organic Farms consumer is generally slightly lower income, Caucasian, and senior age. Cal Organic Farms consumers are more likely to purchase Cal Organic Farms during larger pantry stocking trips. Brands such as Marketside, Farmers Market, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Cal Organic Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.2%
Total Basket $ (median)
$80.80

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cal Organic Farms Consumer Demographics

demographic
index
Female
102
Male
83
<24
92
25-34
99
35-44
97
45-54
107
55-64
101
65+
109
African American
71
Asian
68
Caucasian
107
Hispanic
88
demographic
index
Has Kids
101
No Kids
97
- $20k
87
$20k-40k
92
$40k-60k
110
$60k-80k
102
$80k-100k
103
$100k-125k
90
$125k +
105
No College
86
College
100
Adv. Degree
114

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Cal Organic Farms Basket Affinity & Size

brand
basket affinity
Marketside 7.1x
Farmers Market 6.8x
TURKEY KNOB 6.6x
Vlasic 6.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
553

Where is Cal Organic Farms Purchased?

channels
index
Drug
3
Food
89
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Oroweat 1.6x
Taylor Farms 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
141
Credit
86
Debit
95
Food Stamps
90

When is Cal Organic Farms Purchased?

day of week
Sun
20.7%
Mon
15.3%
Tue
12.8%
Wed
10.5%
Thu
10.3%
Fri
13.0%
Sat
17.5%
time of day
Morning
15.7%
Noon
16.6%
Afternoon
34.3%
Evening
26.5%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cal Organic Farms consumers purchase?

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Why do Cal Organic Farms consumers try new brands?

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Where do Cal Organic Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cal Organic Farms Target Market

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Who actually buys Cal Organic Farms? Do these consumers match the intended target market of Cal Organic Farms?

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What motivates the target market to purchase Cal Organic Farms?

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What other target market should Cal Organic Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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