Calbee Consumer Insights

Who buys Calbee? Calbee consumers are generally very high income, Asian, and adolescent age. Calbee consumers are more likely to purchase Calbee during larger pantry stocking trips. Brands such as Archer Farms, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Calbee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Calbee Consumer Demographics

demographic
index
Female
100
Male
104
<24
123
25-34
96
35-44
103
45-54
101
55-64
91
65+
86
African American
55
Asian
288
Caucasian
85
Hispanic
79
demographic
index
Has Kids
94
No Kids
113
- $20k
92
$20k-40k
88
$40k-60k
92
$60k-80k
97
$80k-100k
103
$100k-125k
106
$125k +
131
No College
63
College
106
Adv. Degree
116

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Calbee Basket Affinity & Size

brand
basket affinity
Archer Farms 13.2x
Lean Cuisine 8.8x
Weight Watchers Smart Ones 7.3x
Dannon Oikos 6.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
238

Where is Calbee Purchased?

channels
index
Club
329
Dollar
51
Drug
8
Food
94
Gas & Convenience
55
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Oroweat 1.7x
Arizona (Beverage) 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
80
Credit
115
Debit
102
Food Stamps
74

When is Calbee Purchased?

day of week
Sun
18.2%
Mon
13.2%
Tue
12.4%
Wed
12.3%
Thu
12.6%
Fri
14.0%
Sat
17.3%
time of day
Morning
11.0%
Noon
19.7%
Afternoon
37.7%
Evening
27.1%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Calbee consumers purchase?

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Why do Calbee consumers try new brands?

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Where do Calbee consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Calbee Target Market

Arrow and target

Who actually buys Calbee? Do these consumers match the intended target market of Calbee?

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What motivates the target market to purchase Calbee?

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What other target market should Calbee look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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