Calbee Consumer Insights

Who buys Calbee?

A Calbee consumer is generally very high income, Asian, and adolescent age. Calbee consumers are more likely to purchase Calbee during larger pantry stocking trips. Brands such as Archer Farms, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Calbee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Calbee Consumer Demographics

demographic
index
Female
100
Male
104
<24
123
25-34
96
35-44
103
45-54
101
55-64
91
65+
86
African American
55
Asian
288
Caucasian
85
Hispanic
79
demographic
index
Has Kids
94
No Kids
113
- $20k
92
$20k-40k
88
$40k-60k
92
$60k-80k
97
$80k-100k
103
$100k-125k
106
$125k +
131
No College
63
College
106
Adv. Degree
116

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Calbee Basket Affinity & Size

brand
basket affinity
Archer Farms 13.2x
Lean Cuisine 8.8x
Weight Watchers Smart Ones 7.3x
Dannon Oikos 6.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
238

Where is Calbee Purchased?

channels
index
Club
329
Dollar
51
Drug
8
Food
94
Gas & Convenience
55
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Oroweat 1.7x
Arizona (Beverage) 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
80
Credit
115
Debit
102
Food Stamps
74

When is Calbee Purchased?

day of week
Sun
18.2%
Mon
13.2%
Tue
12.4%
Wed
12.3%
Thu
12.6%
Fri
14.0%
Sat
17.3%
time of day
Morning
11.0%
Noon
19.7%
Afternoon
37.7%
Evening
27.1%
Late
4.5%

Get More Calbee Data

Contact us for the latest Calbee consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Calbee consumers switch to?

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Why do consumers stop buying Calbee products?

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Which retailers do Calbee shoppers prefer to shop at?

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What motivates consumers to try Calbee products?

Research the Calbee Target Market

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Who actually buys Calbee? Do these consumers match the intended target market of Calbee?

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What motivates the target market to purchase Calbee?

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What other target market should Calbee look at?

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Which other brands have a similar target market?

About Our Calbee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.