Calbee Consumer Insights

Who buys Calbee?

A Calbee consumer is generally very high income, Asian, and adolescent age. Calbee consumers are more likely to purchase Calbee during larger pantry stocking trips. Brands such as Archer Farms, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Calbee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Calbee Consumer Demographics

demographic
index
Female
100
Male
104
<24
123
25-34
96
35-44
103
45-54
101
55-64
91
65+
86
African American
55
Asian
288
Caucasian
85
Hispanic
79
demographic
index
Has Kids
94
No Kids
113
- $20k
92
$20k-40k
88
$40k-60k
92
$60k-80k
97
$80k-100k
103
$100k-125k
106
$125k +
131
No College
63
College
106
Adv. Degree
116

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Calbee Basket Affinity & Size

brand
basket affinity
Archer Farms 13.2x
Lean Cuisine 8.8x
Weight Watchers Smart Ones 7.3x
Dannon Oikos 6.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
238

Where is Calbee Purchased?

channels
index
Club
329
Dollar
51
Drug
8
Food
94
Gas & Convenience
55
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Oroweat 1.7x
Arizona (Beverage) 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
80
Credit
115
Debit
102
Food Stamps
74

When is Calbee Purchased?

day of week
Sun
18.2%
Mon
13.2%
Tue
12.4%
Wed
12.3%
Thu
12.6%
Fri
14.0%
Sat
17.3%
time of day
Morning
11.0%
Noon
19.7%
Afternoon
37.7%
Evening
27.1%
Late
4.5%

About Our Calbee Consumer Insights

How do we know who buys Calbee? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Calbee consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.