Calbee Harvest Snaps Consumer Insights

Who buys Calbee Harvest Snaps? Calbee Harvest Snaps consumers are generally very high income, Asian, and adolescent age. Calbee Harvest Snaps consumers are more likely to purchase Calbee Harvest Snaps during larger pantry stocking trips. Brands such as Sabra, Almond Breeze, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Calbee Harvest Snaps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.2%
Total Basket $ (median)
$47.07

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Calbee Harvest Snaps Consumer Demographics

demographic
index
Female
100
Male
98
<24
109
25-34
93
35-44
102
45-54
105
55-64
97
65+
91
African American
55
Asian
222
Caucasian
92
Hispanic
83
demographic
index
Has Kids
95
No Kids
111
- $20k
83
$20k-40k
83
$40k-60k
93
$60k-80k
98
$80k-100k
106
$100k-125k
109
$125k +
133
No College
62
College
105
Adv. Degree
119

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Calbee Harvest Snaps Basket Affinity & Size

brand
basket affinity
Sabra 6.2x
Almond Breeze 5.1x
Archer Farms 4.9x
Silk 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
367

Where is Calbee Harvest Snaps Purchased?

channels
index
Club
372
Dollar
47
Drug
4
Food
75
Gas & Convenience
48
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Almond Breeze 1.5x
Sabra 1.5x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
74
Credit
112
Debit
108
Food Stamps
71

When is Calbee Harvest Snaps Purchased?

day of week
Sun
18.1%
Mon
13.3%
Tue
12.4%
Wed
12.5%
Thu
12.7%
Fri
14.0%
Sat
17.1%
time of day
Morning
10.8%
Noon
20.3%
Afternoon
38.1%
Evening
26.4%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Calbee Harvest Snaps consumers purchase?

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Why do Calbee Harvest Snaps consumers try new brands?

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Where do Calbee Harvest Snaps consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Calbee Harvest Snaps Target Market

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Who actually buys Calbee Harvest Snaps? Do these consumers match the intended target market of Calbee Harvest Snaps?

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What motivates the target market to purchase Calbee Harvest Snaps?

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What other target market should Calbee Harvest Snaps look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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