Calgon Consumer Insights

Who buys Calgon?

A Calgon consumer is generally very low income, African American, and senior age. Calgon consumers are more likely to purchase Calgon during larger pantry stocking trips. Brands such as Softsoap, TRESemme, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Calgon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.88
% of Basket $ (median)
8.3%
Total Basket $ (median)
$58.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Calgon Consumer Demographics

demographic
index
Female
101
Male
86
<24
119
25-34
93
35-44
96
45-54
102
55-64
106
65+
178
African American
171
Asian
61
Caucasian
100
Hispanic
86
demographic
index
Has Kids
95
No Kids
111
- $20k
146
$20k-40k
145
$40k-60k
117
$60k-80k
76
$80k-100k
79
$100k-125k
68
$125k +
70
No College
115
College
101
Adv. Degree
78

Understand Calgon Consumer Behavior

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Calgon Basket Affinity & Size

brand
basket affinity
Softsoap 15.1x
TRESemme 10.0x
Secret 9.8x
Febreze 8.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
323

Where is Calgon Purchased?

channels
index
Beauty
492
Dollar
329
Drug
181
Food
30
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Marlboro Gold Pack 1.8x
Gain 1.8x
Kelloggs Frosted Flakes 1.6x

How Did They Pay?

method
index
Cash
138
Credit
82
Debit
104
Food Stamps
62

When is Calgon Purchased?

day of week
Sun
14.4%
Mon
13.2%
Tue
11.2%
Wed
14.4%
Thu
12.2%
Fri
18.3%
Sat
16.3%
time of day
Morning
13.5%
Noon
17.0%
Afternoon
32.7%
Evening
27.5%
Late
9.3%

Get More Calgon Data

Contact us for the latest Calgon consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Calgon consumers switch to?

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Why do consumers stop buying Calgon products?

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Which retailers do Calgon shoppers prefer to shop at?

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What motivates consumers to try Calgon products?

Research the Calgon Target Market

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Who actually buys Calgon? Do these consumers match the intended target market of Calgon?

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What motivates the target market to buy Calgon?

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What other target market should Calgon look at?

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Which other brands have a similar target market?

About Our Calgon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.