Calidad Consumer Insights

Who buys Calidad?

A Calidad consumer is generally very low income, Hispanic, and adolescent age. Calidad consumers are more likely to purchase Calidad during larger pantry stocking trips. Brands such as Bar-S, Ro-Tel, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

Calidad Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
4.0%
Total Basket $ (median)
$48.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Calidad Consumer Demographics

demographic
index
Female
99
Male
110
<24
161
25-34
122
35-44
95
45-54
89
55-64
75
65+
57
African American
75
Asian
92
Caucasian
75
Hispanic
321
demographic
index
Has Kids
104
No Kids
91
- $20k
142
$20k-40k
126
$40k-60k
116
$60k-80k
98
$80k-100k
91
$100k-125k
75
$125k +
48
No College
119
College
101
Adv. Degree
73

Understand Calidad Consumer Behavior

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Calidad Basket Affinity & Size

brand
basket affinity
Bar-S 9.5x
Ro-Tel 7.7x
Mission (Foods) 5.4x
Jennie-O 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
410

Where is Calidad Purchased?

channels
index
Club
18
Dollar
36
Drug
6
Food
177
Gas & Convenience
22
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Bar-S 1.7x
Fresh Selections 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
168
Credit
57
Debit
97
Food Stamps
176

When is Calidad Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
12.2%
Wed
12.0%
Thu
12.3%
Fri
15.2%
Sat
17.7%
time of day
Morning
14.3%
Noon
15.8%
Afternoon
35.0%
Evening
28.3%
Late
6.7%

Get More Calidad Data

Better understand Calidad consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Calidad consumers switch to?

Stop sign

Why do consumers stop buying Calidad products?

Store front

Which retailers do Calidad shoppers prefer to shop at?

Sale sign

What motivates consumers to try Calidad products?

Research the Calidad Target Market

Arrow and target

Who actually buys Calidad? Do these consumers match the intended target market of Calidad?

Thought bubble

What motivates the target market to buy Calidad?

Magnifying glass

What other target market should Calidad look at?

Venn diagram

Which other brands have a similar target market?

About Our Calidad Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.