Calidad Consumer Insights

Who buys Calidad?

A Calidad consumer is generally very low income, Hispanic, and adolescent age. Calidad consumers are more likely to purchase Calidad during larger pantry stocking trips. Brands such as Bar-S, Ro-Tel, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

Calidad Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
4.0%
Total Basket $ (median)
$48.07

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Calidad Consumer Demographics

demographic
index
Female
99
Male
110
<24
161
25-34
122
35-44
95
45-54
89
55-64
75
65+
57
African American
75
Asian
92
Caucasian
75
Hispanic
321
demographic
index
Has Kids
104
No Kids
91
- $20k
142
$20k-40k
126
$40k-60k
116
$60k-80k
98
$80k-100k
91
$100k-125k
75
$125k +
48
No College
119
College
101
Adv. Degree
73

Understand Calidad Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Calidad Basket Affinity & Size

brand
basket affinity
Bar-S 9.5x
Ro-Tel 7.7x
Mission (Foods) 5.4x
Jennie-O 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
410

Where is Calidad Purchased?

channels
index
Club
18
Dollar
36
Drug
6
Food
177
Gas & Convenience
22
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Bar-S 1.7x
Fresh Selections 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
168
Credit
57
Debit
97
Food Stamps
176

When is Calidad Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
12.2%
Wed
12.0%
Thu
12.3%
Fri
15.2%
Sat
17.7%
time of day
Morning
14.3%
Noon
15.8%
Afternoon
35.0%
Evening
28.3%
Late
6.7%

About Our Calidad Consumer Insights

How do we know who buys Calidad? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Calidad consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.