Calidad Consumer Insights

Who buys Calidad?

A Calidad consumer is generally very low income, Hispanic, and adolescent age. Calidad consumers are more likely to purchase Calidad during larger pantry stocking trips. Brands such as Bar-S, Ro-Tel, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

Calidad Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.94
% of Basket $ (median)
4.0%
Total Basket $ (median)
$48.07

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Calidad Consumer Demographics

demographic
index
Female
99
Male
110
<24
161
25-34
122
35-44
95
45-54
89
55-64
75
65+
57
African American
75
Asian
92
Caucasian
75
Hispanic
321
demographic
index
Has Kids
104
No Kids
91
- $20k
142
$20k-40k
126
$40k-60k
116
$60k-80k
98
$80k-100k
91
$100k-125k
75
$125k +
48
No College
119
College
101
Adv. Degree
73

Understand Calidad Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Calidad Basket Affinity & Size

brand
basket affinity
Bar-S 9.5x
Ro-Tel 7.7x
Mission (Foods) 5.4x
Jennie-O 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
410

Where is Calidad Purchased?

channels
index
Club
18
Dollar
36
Drug
6
Food
177
Gas & Convenience
22
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Bar-S 1.7x
Fresh Selections 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
168
Credit
57
Debit
97
Food Stamps
176

When is Calidad Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
12.2%
Wed
12.0%
Thu
12.3%
Fri
15.2%
Sat
17.7%
time of day
Morning
14.3%
Noon
15.8%
Afternoon
35.0%
Evening
28.3%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Calidad consumers purchase?

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Why do Calidad consumers try new brands?

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Where do Calidad consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Calidad Target Market

Arrow and target

Who actually buys Calidad? Do these consumers match the intended target market of Calidad?

Thought bubble

What motivates the target market to purchase Calidad?

magnifying glass

What other target market should Calidad look at?

venn diagram

Which other brands have a similar target market?

About Our Calidad Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.