California Giant Berry Farms Consumer Insights

Who buys California Giant Berry Farms? A California Giant Berry Farms consumer is generally slightly higher income, Caucasian, and senior age. California Giant Berry Farms consumers are more likely to purchase California Giant Berry Farms during larger pantry stocking trips. Brands such as TURKEY KNOB, Driscoll's, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

California Giant Berry Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.5%
Total Basket $ (median)
$78.13

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  • Recent demographic data

California Giant Berry Farms Consumer Demographics

demographic
index
Female
99
Male
107
<24
104
25-34
96
35-44
103
45-54
98
55-64
99
65+
108
African American
81
Asian
79
Caucasian
108
Hispanic
60
demographic
index
Has Kids
106
No Kids
87
- $20k
73
$20k-40k
80
$40k-60k
90
$60k-80k
95
$80k-100k
128
$100k-125k
119
$125k +
119
No College
76
College
100
Adv. Degree
128

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California Giant Berry Farms Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 6.7x
Driscoll's 6.4x
Marketside 5.4x
Sunny Meadow 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
450

Where is California Giant Berry Farms Purchased?

channels
index
Dollar
8
Drug
8
Food
106
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Driscoll's 1.4x
Yoplait Light 1.3x
Old El Paso 1.3x
Arnold 1.3x

How Did They Pay?

method
index
Cash
96
Credit
126
Debit
81
Food Stamps
101

When is California Giant Berry Farms Purchased?

day of week
Sun
18.0%
Mon
13.0%
Tue
11.2%
Wed
11.0%
Thu
12.2%
Fri
16.6%
Sat
17.9%
time of day
Morning
16.5%
Noon
19.1%
Afternoon
33.8%
Evening
24.6%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do California Giant Berry Farms consumers purchase?

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Why do California Giant Berry Farms consumers try new brands?

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Where do California Giant Berry Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the California Giant Berry Farms Target Market

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Who actually buys California Giant Berry Farms? Do these consumers match the intended target market of California Giant Berry Farms?

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What motivates the target market to purchase California Giant Berry Farms?

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What other target market should California Giant Berry Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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