California Pizza Kitchen Consumer Insights

Who buys California Pizza Kitchen?

A California Pizza Kitchen consumer is generally very high income, Asian, and adolescent age. California Pizza Kitchen consumers are more likely to purchase California Pizza Kitchen during larger pantry stocking trips. Brands such as Digiorno, Red Baron, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

California Pizza Kitchen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$60.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

California Pizza Kitchen Consumer Demographics

demographic
index
Female
98
Male
123
<24
120
25-34
113
35-44
92
45-54
97
55-64
102
65+
80
African American
54
Asian
257
Caucasian
87
Hispanic
85
demographic
index
Has Kids
90
No Kids
123
- $20k
92
$20k-40k
90
$40k-60k
95
$60k-80k
93
$80k-100k
108
$100k-125k
100
$125k +
131
No College
59
College
107
Adv. Degree
114

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California Pizza Kitchen Basket Affinity & Size

brand
basket affinity
Digiorno 12.5x
Red Baron 6.8x
Archer Farms 6.3x
Lean Cuisine 5.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
430

Where is California Pizza Kitchen Purchased?

channels
index
Club
192
Dollar
0
Drug
4
Food
105
Gas & Convenience
4
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Lean Cuisine 1.5x
Horizon Organic 1.5x
Digiorno 1.5x

How Did They Pay?

method
index
Cash
66
Credit
118
Debit
100
Food Stamps
101

When is California Pizza Kitchen Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
11.6%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
18.3%
time of day
Morning
12.1%
Noon
16.6%
Afternoon
33.3%
Evening
31.6%
Late
6.5%

About Our California Pizza Kitchen Consumer Insights

How do we know who buys California Pizza Kitchen? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the California Pizza Kitchen consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.