California Pizza Kitchen Consumer Insights

Who buys California Pizza Kitchen?

A California Pizza Kitchen consumer is generally very high income, Asian, and adolescent age. California Pizza Kitchen consumers are more likely to purchase California Pizza Kitchen during larger pantry stocking trips. Brands such as Digiorno, Red Baron, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

California Pizza Kitchen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$60.23

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

California Pizza Kitchen Consumer Demographics

demographic
index
Female
98
Male
123
<24
120
25-34
113
35-44
92
45-54
97
55-64
102
65+
80
African American
54
Asian
257
Caucasian
87
Hispanic
85
demographic
index
Has Kids
90
No Kids
123
- $20k
92
$20k-40k
90
$40k-60k
95
$60k-80k
93
$80k-100k
108
$100k-125k
100
$125k +
131
No College
59
College
107
Adv. Degree
114

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California Pizza Kitchen Basket Affinity & Size

brand
basket affinity
Digiorno 12.5x
Red Baron 6.8x
Archer Farms 6.3x
Lean Cuisine 5.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
430

Where is California Pizza Kitchen Purchased?

channels
index
Club
192
Dollar
0
Drug
4
Food
105
Gas & Convenience
4
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Lean Cuisine 1.5x
Horizon Organic 1.5x
Digiorno 1.5x

How Did They Pay?

method
index
Cash
66
Credit
118
Debit
100
Food Stamps
101

When is California Pizza Kitchen Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
11.6%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
18.3%
time of day
Morning
12.1%
Noon
16.6%
Afternoon
33.3%
Evening
31.6%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do California Pizza Kitchen consumers purchase?

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Why do California Pizza Kitchen consumers try new brands?

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Where do California Pizza Kitchen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the California Pizza Kitchen Target Market

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Who actually buys California Pizza Kitchen? Do these consumers match the intended target market of California Pizza Kitchen?

Thought bubble

What motivates the target market to purchase California Pizza Kitchen?

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What other target market should California Pizza Kitchen look at?

venn diagram

Which other brands have a similar target market?

About Our California Pizza Kitchen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.