Caltrate Consumer Insights

Who buys Caltrate? A Caltrate consumer is generally higher income, Asian, and senior age. Caltrate consumers are more likely to purchase Caltrate during larger pantry stocking trips. Brands such as General Mills Honey Nut Cheerios, Swanson, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Caltrate Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
15.1%
Total Basket $ (median)
$65.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Caltrate Consumer Demographics

demographic
index
Female
96
Male
135
<24
66
25-34
61
35-44
77
45-54
127
55-64
191
65+
384
African American
79
Asian
208
Caucasian
93
Hispanic
91
demographic
index
Has Kids
69
No Kids
170
- $20k
95
$20k-40k
86
$40k-60k
94
$60k-80k
106
$80k-100k
82
$100k-125k
124
$125k +
121
No College
97
College
100
Adv. Degree
102

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Caltrate Basket Affinity & Size

brand
basket affinity
General Mills Honey Nut Cheerios 7.3x
Swanson 7.2x
Cascade 7.1x
Olay 6.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
322

Where is Caltrate Purchased?

channels
index
Club
156
Dollar
77
Drug
221
Food
39
Gas & Convenience
4
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
French's 1.5x
Listerine 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
118
Credit
120
Debit
84
Food Stamps
26

When is Caltrate Purchased?

day of week
Sun
17.6%
Mon
14.7%
Tue
12.5%
Wed
11.6%
Thu
13.2%
Fri
13.0%
Sat
17.4%
time of day
Morning
17.7%
Noon
19.8%
Afternoon
38.5%
Evening
19.7%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Caltrate consumers purchase?

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Why do Caltrate consumers try new brands?

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Where do Caltrate consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Caltrate Target Market

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Who actually buys Caltrate? Do these consumers match the intended target market of Caltrate?

Thought bubble

What motivates the target market to purchase Caltrate?

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What other target market should Caltrate look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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