Caltrate Consumer Insights

Who buys Caltrate?

A Caltrate consumer is generally higher income, Asian, and senior age. Caltrate consumers are more likely to purchase Caltrate during larger pantry stocking trips. Brands such as General Mills Honey Nut Cheerios, Swanson, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Caltrate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.97
% of Basket $ (median)
15.1%
Total Basket $ (median)
$65.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Caltrate Consumer Demographics

demographic
index
Female
96
Male
135
<24
66
25-34
61
35-44
77
45-54
127
55-64
191
65+
384
African American
79
Asian
208
Caucasian
93
Hispanic
91
demographic
index
Has Kids
69
No Kids
170
- $20k
95
$20k-40k
86
$40k-60k
94
$60k-80k
106
$80k-100k
82
$100k-125k
124
$125k +
121
No College
97
College
100
Adv. Degree
102

Understand Caltrate Consumer Behavior

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Caltrate Basket Affinity & Size

brand
basket affinity
General Mills Honey Nut Cheerios 7.3x
Swanson 7.2x
Cascade 7.1x
Olay 6.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
322

Where is Caltrate Purchased?

channels
index
Club
156
Dollar
77
Drug
221
Food
39
Gas & Convenience
4
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
French's 1.5x
Listerine 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
118
Credit
120
Debit
84
Food Stamps
26

When is Caltrate Purchased?

day of week
Sun
17.6%
Mon
14.7%
Tue
12.5%
Wed
11.6%
Thu
13.2%
Fri
13.0%
Sat
17.4%
time of day
Morning
17.7%
Noon
19.8%
Afternoon
38.5%
Evening
19.7%
Late
4.3%

Get More Caltrate Data

Contact us for the latest Caltrate consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Caltrate consumers switch to?

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Why do consumers stop buying Caltrate products?

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Which retailers do Caltrate shoppers prefer to shop at?

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What motivates consumers to try Caltrate products?

Research the Caltrate Target Market

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Who actually buys Caltrate? Do these consumers match the intended target market of Caltrate?

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What motivates the target market to buy Caltrate?

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What other target market should Caltrate look at?

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Which other brands have a similar target market?

About Our Caltrate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.