Camel Consumer Insights

Who buys Camel?

A Camel consumer is generally lower income, Caucasian, and young adult age. Camel consumers are more likely to purchase Camel during smaller grocery trips. Brands such as Marlboro, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Camel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.43
% of Basket $ (median)
65.3%
Total Basket $ (median)
$9.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Camel Consumer Demographics

demographic
index
Female
87
Male
227
<24
95
25-34
156
35-44
89
45-54
77
55-64
59
65+
7
African American
28
Asian
93
Caucasian
109
Hispanic
48
demographic
index
Has Kids
80
No Kids
146
- $20k
149
$20k-40k
157
$40k-60k
136
$60k-80k
101
$80k-100k
62
$100k-125k
32
$125k +
37
No College
156
College
97
Adv. Degree
46

Understand Camel Consumer Behavior

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Camel Basket Affinity & Size

brand
basket affinity
Marlboro 48.6x
Marlboro Gold Pack 16.5x
Red Bull 16.0x
Diet Pepsi 13.0x
basket size
index
Urgent Need (1-2 Items)
140
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
39
Pantry Stocking (21+ Items)
44

Where is Camel Purchased?

channels
index
Beauty
2
Club
31
Dollar
55
Drug
316
Food
32
Gas & Convenience
3885
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.8x
Marlboro 2.6x
Monster Energy 1.9x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
98
Credit
114
Debit
100
Food Stamps
25

When is Camel Purchased?

day of week
Sun
12.8%
Mon
13.8%
Tue
13.9%
Wed
14.0%
Thu
14.4%
Fri
16.3%
Sat
14.8%
time of day
Morning
18.1%
Noon
12.9%
Afternoon
29.1%
Evening
28.5%
Late
11.3%

Get More Camel Data

Contact us for the latest Camel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Camel consumers switch to?

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Why do consumers stop buying Camel products?

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Which retailers do Camel shoppers prefer to shop at?

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What motivates consumers to try Camel products?

Research the Camel Target Market

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Who actually buys Camel? Do these consumers match the intended target market of Camel?

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What motivates the target market to buy Camel?

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What other target market should Camel look at?

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Which other brands have a similar target market?

About Our Camel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.