Camel Consumer Insights

Who buys Camel?

A Camel consumer is generally lower income, Caucasian, and young adult age. Camel consumers are more likely to purchase Camel during smaller grocery trips. Brands such as Marlboro, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Camel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.43
% of Basket $ (median)
65.3%
Total Basket $ (median)
$9.85

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Camel Consumer Demographics

demographic
index
Female
87
Male
227
<24
95
25-34
156
35-44
89
45-54
77
55-64
59
65+
7
African American
28
Asian
93
Caucasian
109
Hispanic
48
demographic
index
Has Kids
80
No Kids
146
- $20k
149
$20k-40k
157
$40k-60k
136
$60k-80k
101
$80k-100k
62
$100k-125k
32
$125k +
37
No College
156
College
97
Adv. Degree
46

Understand Camel Consumer Behavior

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Camel Basket Affinity & Size

brand
basket affinity
Marlboro 48.6x
Marlboro Gold Pack 16.5x
Red Bull 16.0x
Diet Pepsi 13.0x
basket size
index
Urgent Need (1-2 Items)
140
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
39
Pantry Stocking (21+ Items)
44

Where is Camel Purchased?

channels
index
Beauty
2
Club
31
Dollar
55
Drug
316
Food
32
Gas & Convenience
3885
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.8x
Marlboro 2.6x
Monster Energy 1.9x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
98
Credit
114
Debit
100
Food Stamps
25

When is Camel Purchased?

day of week
Sun
12.8%
Mon
13.8%
Tue
13.9%
Wed
14.0%
Thu
14.4%
Fri
16.3%
Sat
14.8%
time of day
Morning
18.1%
Noon
12.9%
Afternoon
29.1%
Evening
28.5%
Late
11.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Camel consumers purchase?

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Why do Camel consumers try new brands?

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Where do Camel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Camel Target Market

Arrow and target

Who actually buys Camel? Do these consumers match the intended target market of Camel?

Thought bubble

What motivates the target market to purchase Camel?

magnifying glass

What other target market should Camel look at?

venn diagram

Which other brands have a similar target market?

About Our Camel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.