Camel Blue Consumer Insights

Who buys Camel Blue? A Camel Blue consumer is generally lower income, Caucasian, and young adult age. Camel Blue consumers are more likely to purchase Camel Blue during smaller grocery trips. Brands such as Marlboro Gold Pack, Red Bull, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

Camel Blue Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.29
% of Basket $ (median)
69.8%
Total Basket $ (median)
$10.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Camel Blue Consumer Demographics

demographic
index
Female
77
Male
324
<24
38
25-34
136
35-44
98
45-54
91
55-64
70
65+
6
African American
38
Asian
36
Caucasian
117
Hispanic
34
demographic
index
Has Kids
87
No Kids
130
- $20k
125
$20k-40k
143
$40k-60k
136
$60k-80k
98
$80k-100k
48
$100k-125k
62
$125k +
64
No College
139
College
97
Adv. Degree
69

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Camel Blue Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 77.3x
Red Bull 32.2x
Arizona (Beverage) 20.8x
Monster Energy 17.7x
basket size
index
Urgent Need (1-2 Items)
156
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
29
Pantry Stocking (21+ Items)
21

Where is Camel Blue Purchased?

channels
index
Club
26
Dollar
84
Drug
335
Food
32
Gas & Convenience
3783
Mass
11
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.3x
Marlboro 3.3x
Red Bull 2.1x
Monster Energy 2.0x

How Did They Pay?

method
index
Cash
100
Credit
109
Debit
104
Food Stamps
23

When is Camel Blue Purchased?

day of week
Sun
13.1%
Mon
13.9%
Tue
13.8%
Wed
14.9%
Thu
13.6%
Fri
16.5%
Sat
14.2%
time of day
Morning
20.7%
Noon
11.2%
Afternoon
28.9%
Evening
27.8%
Late
11.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Camel Blue consumers purchase?

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Why do Camel Blue consumers try new brands?

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Where do Camel Blue consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Camel Blue Target Market

Arrow and target

Who actually buys Camel Blue? Do these consumers match the intended target market of Camel Blue?

Thought bubble

What motivates the target market to purchase Camel Blue?

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What other target market should Camel Blue look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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