Camellia Consumer Insights

Who buys Camellia?

A Camellia consumer is generally very low income, African American, and senior age. Camellia consumers are more likely to purchase Camellia during larger pantry stocking trips. Brands such as Sunny Meadow, Borden, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Camellia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Camellia Consumer Demographics

demographic
index
Female
98
Male
120
<24
144
25-34
90
35-44
92
45-54
95
55-64
146
65+
168
African American
602
Asian
95
Caucasian
88
Hispanic
13
demographic
index
Has Kids
88
No Kids
128
- $20k
126
$20k-40k
101
$40k-60k
125
$60k-80k
94
$80k-100k
70
$100k-125k
119
$125k +
65
No College
136
College
99
Adv. Degree
63

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Camellia Basket Affinity & Size

brand
basket affinity
Sunny Meadow 14.5x
Borden 9.0x
Hillshire Farm 7.2x
Starkist 7.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
442

Where is Camellia Purchased?

channels
index
Club
89
Dollar
93
Food
94
Gas & Convenience
46
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.2x
Borden 2.1x
Blue Bonnet 2.0x
Ro-Tel 2.0x

How Did They Pay?

method
index
Cash
78
Credit
90
Debit
101
Food Stamps
281

When is Camellia Purchased?

day of week
Sun
17.4%
Mon
14.0%
Tue
12.7%
Wed
12.1%
Thu
9.7%
Fri
15.3%
Sat
18.7%
time of day
Morning
15.6%
Noon
22.0%
Afternoon
34.0%
Evening
23.5%
Late
4.8%

About Our Camellia Consumer Insights

How do we know who buys Camellia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Camellia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.