Campbells Consumer Insights

Who buys Campbells? A Campbells consumer is generally slightly higher income, Caucasian, and senior age. Campbells consumers are more likely to purchase Campbells during larger pantry stocking trips. Brands such as Chef Boyardee, Progresso, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Campbells Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.13

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Campbells Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
92
35-44
100
45-54
106
55-64
110
65+
120
African American
85
Asian
63
Caucasian
110
Hispanic
58
demographic
index
Has Kids
99
No Kids
102
- $20k
91
$20k-40k
98
$40k-60k
101
$60k-80k
104
$80k-100k
104
$100k-125k
103
$125k +
92
No College
101
College
101
Adv. Degree
96

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Campbells Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.3x
Progresso 4.8x
Swanson 4.8x
French's 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
494

Where is Campbells Purchased?

channels
index
Beauty
0
Club
26
Dollar
72
Drug
40
Food
138
Gas & Convenience
12
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Sweet Baby Ray's 1.1x
International Delight 1.1x
Nabisco Triscuit 1.1x

How Did They Pay?

method
index
Cash
101
Credit
96
Debit
101
Food Stamps
131

When is Campbells Purchased?

day of week
Sun
18.7%
Mon
14.0%
Tue
12.6%
Wed
12.2%
Thu
11.5%
Fri
13.6%
Sat
17.4%
time of day
Morning
14.8%
Noon
17.3%
Afternoon
34.9%
Evening
26.7%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Campbells consumers purchase?

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Why do Campbells consumers try new brands?

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Where do Campbells consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Research the Campbells Target Market

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Who actually buys Campbells? Do these consumers match the intended target market of Campbells?

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What motivates the target market to purchase Campbells?

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What other target market should Campbells look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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