Campbells Consumer Insights

Who buys Campbells?

A Campbells consumer is generally slightly higher income, Caucasian, and senior age. Campbells consumers are more likely to purchase Campbells during larger pantry stocking trips. Brands such as Chef Boyardee, Progresso, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Campbells Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Campbells Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
92
35-44
100
45-54
106
55-64
110
65+
120
African American
85
Asian
63
Caucasian
110
Hispanic
58
demographic
index
Has Kids
99
No Kids
102
- $20k
91
$20k-40k
98
$40k-60k
101
$60k-80k
104
$80k-100k
104
$100k-125k
103
$125k +
92
No College
101
College
101
Adv. Degree
96

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Campbells Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.3x
Progresso 4.8x
Swanson 4.8x
French's 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
494

Where is Campbells Purchased?

channels
index
Beauty
0
Club
26
Dollar
72
Drug
40
Food
138
Gas & Convenience
12
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Sweet Baby Ray's 1.1x
International Delight 1.1x
Nabisco Triscuit 1.1x

How Did They Pay?

method
index
Cash
101
Credit
96
Debit
101
Food Stamps
131

When is Campbells Purchased?

day of week
Sun
18.7%
Mon
14.0%
Tue
12.6%
Wed
12.2%
Thu
11.5%
Fri
13.6%
Sat
17.4%
time of day
Morning
14.8%
Noon
17.3%
Afternoon
34.9%
Evening
26.7%
Late
6.2%

Get More Campbells Data

Contact us for the latest Campbells consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Campbells consumers switch to?

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Why do consumers stop buying Campbells products?

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Which retailers do Campbells shoppers prefer to shop at?

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What motivates consumers to try Campbells products?

Research the Campbells Target Market

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Who actually buys Campbells? Do these consumers match the intended target market of Campbells?

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What motivates the target market to buy Campbells?

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What other target market should Campbells look at?

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Which other brands have a similar target market?

About Our Campbells Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.