Campbell's Select Harvest Consumer Insights

Who buys Campbell's Select Harvest? Campbell's Select Harvest consumers are generally slightly higher income, Caucasian, and older age. Campbell's Select Harvest consumers are more likely to purchase Campbell's Select Harvest during larger pantry stocking trips. Brands such as Progresso, Chef Boyardee, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

Campbell's Select Harvest Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$67.88

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Campbell's Select Harvest Consumer Demographics

demographic
index
Female
99
Male
109
<24
90
25-34
102
35-44
92
45-54
107
55-64
123
65+
85
African American
71
Asian
65
Caucasian
110
Hispanic
60
demographic
index
Has Kids
89
No Kids
125
- $20k
76
$20k-40k
97
$40k-60k
102
$60k-80k
106
$80k-100k
114
$100k-125k
107
$125k +
85
No College
83
College
103
Adv. Degree
105

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Campbell's Select Harvest Basket Affinity & Size

brand
basket affinity
Progresso 9.8x
Chef Boyardee 5.1x
Prego 4.9x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
553

Where is Campbell's Select Harvest Purchased?

channels
index
Drug
24
Food
70
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Lean Cuisine 1.6x
Birds Eye Steamfresh 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
107
Credit
96
Debit
101
Food Stamps
101

When is Campbell's Select Harvest Purchased?

day of week
Sun
20.8%
Mon
13.8%
Tue
12.2%
Wed
10.7%
Thu
11.2%
Fri
13.3%
Sat
17.9%
time of day
Morning
13.2%
Noon
16.6%
Afternoon
34.1%
Evening
28.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Campbell's Select Harvest consumers purchase?

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Why do Campbell's Select Harvest consumers try new brands?

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Where do Campbell's Select Harvest consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Campbell's Select Harvest Target Market

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Who actually buys Campbell's Select Harvest? Do these consumers match the intended target market of Campbell's Select Harvest?

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What motivates the target market to purchase Campbell's Select Harvest?

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What other target market should Campbell's Select Harvest look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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