Campbell's Select Harvest Consumer Insights

Who buys Campbell's Select Harvest?

A Campbell's Select Harvest consumer is generally slightly higher income, Caucasian, and older age. Campbell's Select Harvest consumers are more likely to purchase Campbell's Select Harvest during larger pantry stocking trips. Brands such as Progresso, Chef Boyardee, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

Campbell's Select Harvest Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$67.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Campbell's Select Harvest Consumer Demographics

demographic
index
Female
99
Male
109
<24
90
25-34
102
35-44
92
45-54
107
55-64
123
65+
85
African American
71
Asian
65
Caucasian
110
Hispanic
60
demographic
index
Has Kids
89
No Kids
125
- $20k
76
$20k-40k
97
$40k-60k
102
$60k-80k
106
$80k-100k
114
$100k-125k
107
$125k +
85
No College
83
College
103
Adv. Degree
105

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Campbell's Select Harvest Basket Affinity & Size

brand
basket affinity
Progresso 9.8x
Chef Boyardee 5.1x
Prego 4.9x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
553

Where is Campbell's Select Harvest Purchased?

channels
index
Drug
24
Food
70
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Lean Cuisine 1.6x
Birds Eye Steamfresh 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
107
Credit
96
Debit
101
Food Stamps
101

When is Campbell's Select Harvest Purchased?

day of week
Sun
20.8%
Mon
13.8%
Tue
12.2%
Wed
10.7%
Thu
11.2%
Fri
13.3%
Sat
17.9%
time of day
Morning
13.2%
Noon
16.6%
Afternoon
34.1%
Evening
28.6%
Late
7.5%

Get More Campbell's Select Harvest Data

Contact us for the latest Campbell's Select Harvest consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Campbell's Select Harvest consumers switch to?

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Why do consumers stop buying Campbell's Select Harvest products?

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Which retailers do Campbell's Select Harvest shoppers prefer to shop at?

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What motivates consumers to try Campbell's Select Harvest products?

Research the Campbell's Select Harvest Target Market

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Who actually buys Campbell's Select Harvest? Do these consumers match the intended target market of Campbell's Select Harvest?

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What motivates the target market to buy Campbell's Select Harvest?

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What other target market should Campbell's Select Harvest look at?

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Which other brands have a similar target market?

About Our Campbell's Select Harvest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.