Campbell's Skillet Consumer Insights

Who buys Campbell's Skillet? A Campbell's Skillet consumer is generally median income, Caucasian, and young adult age. Campbell's Skillet consumers are more likely to purchase Campbell's Skillet during larger pantry stocking trips. Brands such as Archer Farms, Bertolli, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

Campbell's Skillet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.39
% of Basket $ (median)
3.8%
Total Basket $ (median)
$62.92

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Campbell's Skillet Consumer Demographics

demographic
index
Female
101
Male
93
<24
83
25-34
115
35-44
105
45-54
80
55-64
84
65+
92
African American
101
Asian
97
Caucasian
105
Hispanic
69
demographic
index
Has Kids
97
No Kids
107
- $20k
94
$20k-40k
103
$40k-60k
104
$60k-80k
107
$80k-100k
94
$100k-125k
99
$125k +
90
No College
86
College
103
Adv. Degree
103

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Campbell's Skillet Basket Affinity & Size

brand
basket affinity
Archer Farms 8.9x
Bertolli 5.1x
Prego 4.7x
Barilla 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
513

Where is Campbell's Skillet Purchased?

channels
index
Dollar
2
Drug
7
Food
118
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Lean Cuisine 1.5x
Jennie-O 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
84
Credit
99
Debit
101
Food Stamps
161

When is Campbell's Skillet Purchased?

day of week
Sun
19.0%
Mon
12.2%
Tue
13.2%
Wed
14.3%
Thu
10.8%
Fri
13.2%
Sat
17.3%
time of day
Morning
13.8%
Noon
17.3%
Afternoon
35.1%
Evening
26.5%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Campbell's Skillet consumers purchase?

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Why do Campbell's Skillet consumers try new brands?

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Where do Campbell's Skillet consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Campbell's Skillet Target Market

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Who actually buys Campbell's Skillet? Do these consumers match the intended target market of Campbell's Skillet?

Thought bubble

What motivates the target market to purchase Campbell's Skillet?

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What other target market should Campbell's Skillet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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