Campbell's Skillet Consumer Insights

Who buys Campbell's Skillet?

A Campbell's Skillet consumer is generally median income, Caucasian, and young adult age. Campbell's Skillet consumers are more likely to purchase Campbell's Skillet during larger pantry stocking trips. Brands such as Archer Farms, Bertolli, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

Campbell's Skillet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.39
% of Basket $ (median)
3.8%
Total Basket $ (median)
$62.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Campbell's Skillet Consumer Demographics

demographic
index
Female
101
Male
93
<24
83
25-34
115
35-44
105
45-54
80
55-64
84
65+
92
African American
101
Asian
97
Caucasian
105
Hispanic
69
demographic
index
Has Kids
97
No Kids
107
- $20k
94
$20k-40k
103
$40k-60k
104
$60k-80k
107
$80k-100k
94
$100k-125k
99
$125k +
90
No College
86
College
103
Adv. Degree
103

Understand Campbell's Skillet Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Campbell's Skillet Basket Affinity & Size

brand
basket affinity
Archer Farms 8.9x
Bertolli 5.1x
Prego 4.7x
Barilla 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
513

Where is Campbell's Skillet Purchased?

channels
index
Dollar
2
Drug
7
Food
118
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Lean Cuisine 1.5x
Jennie-O 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
84
Credit
99
Debit
101
Food Stamps
161

When is Campbell's Skillet Purchased?

day of week
Sun
19.0%
Mon
12.2%
Tue
13.2%
Wed
14.3%
Thu
10.8%
Fri
13.2%
Sat
17.3%
time of day
Morning
13.8%
Noon
17.3%
Afternoon
35.1%
Evening
26.5%
Late
7.3%

Get More Campbell's Skillet Data

Contact us for the latest Campbell's Skillet consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Campbell's Skillet consumers switch to?

Stop sign

Why do consumers stop buying Campbell's Skillet products?

Store front

Which retailers do Campbell's Skillet shoppers prefer to shop at?

Sale sign

What motivates consumers to try Campbell's Skillet products?

Research the Campbell's Skillet Target Market

Arrow and target

Who actually buys Campbell's Skillet? Do these consumers match the intended target market of Campbell's Skillet?

Thought bubble

What motivates the target market to purchase Campbell's Skillet?

Magnifying glass

What other target market should Campbell's Skillet look at?

Venn diagram

Which other brands have a similar target market?

About Our Campbell's Skillet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.