Campbell's Chunky Consumer Insights

Who buys Campbell's Chunky?

A Campbell's Chunky consumer is generally lower income, Caucasian, and adolescent age. Campbell's Chunky consumers are more likely to purchase Campbell's Chunky during larger pantry stocking trips. Brands such as Chef Boyardee, Progresso, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Campbell's Chunky Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.0%
Total Basket $ (median)
$66.13

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Campbell's Chunky Consumer Demographics

demographic
index
Female
96
Male
136
<24
135
25-34
106
35-44
90
45-54
110
55-64
96
65+
85
African American
94
Asian
69
Caucasian
108
Hispanic
63
demographic
index
Has Kids
93
No Kids
116
- $20k
117
$20k-40k
121
$40k-60k
107
$60k-80k
101
$80k-100k
99
$100k-125k
77
$125k +
72
No College
106
College
103
Adv. Degree
77

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Campbell's Chunky Basket Affinity & Size

brand
basket affinity
Chef Boyardee 7.4x
Progresso 7.1x
Maruchan Ramen 5.5x
Marie Callender's 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
546

Where is Campbell's Chunky Purchased?

channels
index
Club
1
Dollar
5
Drug
43
Food
76
Gas & Convenience
6
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
Birds Eye Steamfresh 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
108
Credit
84
Debit
106
Food Stamps
154

When is Campbell's Chunky Purchased?

day of week
Sun
19.5%
Mon
13.7%
Tue
11.5%
Wed
11.3%
Thu
11.7%
Fri
14.7%
Sat
17.6%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
32.0%
Evening
29.8%
Late
7.7%

About Our Campbell's Chunky Consumer Insights

How do we know who buys Campbell's Chunky? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Campbell's Chunky consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.