Campbell's Chunky Consumer Insights

Who buys Campbell's Chunky? A Campbell's Chunky consumer is generally lower income, Caucasian, and adolescent age. Campbell's Chunky consumers are more likely to purchase Campbell's Chunky during larger pantry stocking trips. Brands such as Chef Boyardee, Progresso, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Campbell's Chunky Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.0%
Total Basket $ (median)
$66.13

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  • Recent demographic data

Campbell's Chunky Consumer Demographics

demographic
index
Female
96
Male
136
<24
135
25-34
106
35-44
90
45-54
110
55-64
96
65+
85
African American
94
Asian
69
Caucasian
108
Hispanic
63
demographic
index
Has Kids
93
No Kids
116
- $20k
117
$20k-40k
121
$40k-60k
107
$60k-80k
101
$80k-100k
99
$100k-125k
77
$125k +
72
No College
106
College
103
Adv. Degree
77

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Campbell's Chunky Basket Affinity & Size

brand
basket affinity
Chef Boyardee 7.4x
Progresso 7.1x
Maruchan Ramen 5.5x
Marie Callender's 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
546

Where is Campbell's Chunky Purchased?

channels
index
Club
1
Dollar
5
Drug
43
Food
76
Gas & Convenience
6
Mass
156
regions
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What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
Birds Eye Steamfresh 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
108
Credit
84
Debit
106
Food Stamps
154

When is Campbell's Chunky Purchased?

day of week
Sun
19.5%
Mon
13.7%
Tue
11.5%
Wed
11.3%
Thu
11.7%
Fri
14.7%
Sat
17.6%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
32.0%
Evening
29.8%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Campbell's Chunky consumers purchase?

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Why do Campbell's Chunky consumers try new brands?

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Where do Campbell's Chunky consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Campbell's Chunky Target Market

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Who actually buys Campbell's Chunky? Do these consumers match the intended target market of Campbell's Chunky?

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What motivates the target market to purchase Campbell's Chunky?

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What other target market should Campbell's Chunky look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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