Campfire Consumer Insights

Who buys Campfire?

A Campfire consumer is generally median income, Hispanic, and lower middle age. Campfire consumers are more likely to purchase Campfire during larger pantry stocking trips. Brands such as Hershey's, Hefty, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Campfire Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.2%
Total Basket $ (median)
$94.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Campfire Consumer Demographics

demographic
index
Female
102
Male
76
<24
94
25-34
100
35-44
107
45-54
95
55-64
86
65+
75
African American
56
Asian
84
Caucasian
102
Hispanic
115
demographic
index
Has Kids
111
No Kids
75
- $20k
92
$20k-40k
100
$40k-60k
106
$60k-80k
109
$80k-100k
106
$100k-125k
96
$125k +
78
No College
105
College
96
Adv. Degree
112

Understand Campfire Consumer Behavior

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Campfire Basket Affinity & Size

brand
basket affinity
Hershey's 8.5x
Hefty 5.7x
Bar-S 5.5x
French's 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
462

Where is Campfire Purchased?

channels
index
Drug
36
Food
34
Mass
189
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maruchan Ramen 1.6x
Diet Mountain Dew 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
112
Credit
101
Debit
90
Food Stamps
144

When is Campfire Purchased?

day of week
Sun
12.8%
Mon
11.1%
Tue
11.8%
Wed
11.7%
Thu
14.0%
Fri
19.6%
Sat
19.0%
time of day
Morning
13.9%
Noon
16.3%
Afternoon
32.5%
Evening
28.3%
Late
8.9%

Get More Campfire Data

Contact us for the latest Campfire consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Campfire consumers switch to?

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Why do consumers stop buying Campfire products?

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Which retailers do Campfire shoppers prefer to shop at?

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What motivates consumers to try Campfire products?

Research the Campfire Target Market

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Who actually buys Campfire? Do these consumers match the intended target market of Campfire?

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What motivates the target market to buy Campfire?

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What other target market should Campfire look at?

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Which other brands have a similar target market?

About Our Campfire Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.