Campfire Consumer Insights

Who buys Campfire? Campfire consumers are generally median income, Hispanic, and lower middle age. Campfire consumers are more likely to purchase Campfire during larger pantry stocking trips. Brands such as Hershey's, Hefty, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Campfire Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.2%
Total Basket $ (median)
$94.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Campfire Consumer Demographics

demographic
index
Female
102
Male
76
<24
94
25-34
100
35-44
107
45-54
95
55-64
86
65+
75
African American
56
Asian
84
Caucasian
102
Hispanic
115
demographic
index
Has Kids
111
No Kids
75
- $20k
92
$20k-40k
100
$40k-60k
106
$60k-80k
109
$80k-100k
106
$100k-125k
96
$125k +
78
No College
105
College
96
Adv. Degree
112

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Campfire Basket Affinity & Size

brand
basket affinity
Hershey's 8.5x
Hefty 5.7x
Bar-S 5.5x
French's 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
462

Where is Campfire Purchased?

channels
index
Drug
36
Food
34
Mass
189
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maruchan Ramen 1.6x
Diet Mountain Dew 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
112
Credit
101
Debit
90
Food Stamps
144

When is Campfire Purchased?

day of week
Sun
12.8%
Mon
11.1%
Tue
11.8%
Wed
11.7%
Thu
14.0%
Fri
19.6%
Sat
19.0%
time of day
Morning
13.9%
Noon
16.3%
Afternoon
32.5%
Evening
28.3%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Campfire consumers purchase?

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Why do Campfire consumers try new brands?

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Where do Campfire consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Campfire Target Market

Arrow and target

Who actually buys Campfire? Do these consumers match the intended target market of Campfire?

Thought bubble

What motivates the target market to purchase Campfire?

magnifying glass

What other target market should Campfire look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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