Canada Dry Consumer Insights

Who buys Canada Dry? Canada Dry consumers are generally very low income, African American, and senior age. Canada Dry consumers are more likely to purchase Canada Dry during larger pantry stocking trips. Brands such as 7Up, A&W, and Ocean Spray also tend to be purchased in the same trip. Sample consumer insights data below.

Canada Dry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$31.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Canada Dry Consumer Demographics

demographic
index
Female
98
Male
123
<24
99
25-34
93
35-44
92
45-54
112
55-64
122
65+
139
African American
179
Asian
110
Caucasian
93
Hispanic
106
demographic
index
Has Kids
89
No Kids
125
- $20k
109
$20k-40k
105
$40k-60k
92
$60k-80k
101
$80k-100k
94
$100k-125k
99
$125k +
108
No College
91
College
101
Adv. Degree
106

Understand Canada Dry Consumer Behavior

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Canada Dry Basket Affinity & Size

brand
basket affinity
7Up 16.9x
A&W 14.1x
Ocean Spray 3.8x
Goya 3.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
318

Where is Canada Dry Purchased?

channels
index
Club
25
Dollar
87
Drug
129
Food
174
Gas & Convenience
136
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.3x
Perdue 1.3x
Smart Balance 1.3x
Utz 1.3x

How Did They Pay?

method
index
Cash
130
Credit
98
Debit
87
Food Stamps
106

When is Canada Dry Purchased?

day of week
Sun
16.5%
Mon
12.0%
Tue
12.0%
Wed
12.5%
Thu
12.1%
Fri
15.8%
Sat
19.1%
time of day
Morning
13.6%
Noon
16.4%
Afternoon
34.6%
Evening
28.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Canada Dry consumers purchase?

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Why do Canada Dry consumers try new brands?

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Where do Canada Dry consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Canada Dry Target Market

Arrow and target

Who actually buys Canada Dry? Do these consumers match the intended target market of Canada Dry?

Thought bubble

What motivates the target market to purchase Canada Dry?

magnifying glass

What other target market should Canada Dry look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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