Cantu Consumer Insights

Who buys Cantu?

A Cantu consumer is generally lower income, African American, and adolescent age. Cantu consumers are more likely to purchase Cantu during larger pantry stocking trips. Brands such as Dove, Goya, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Cantu Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.97
% of Basket $ (median)
14.7%
Total Basket $ (median)
$40.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cantu Consumer Demographics

demographic
index
Female
100
Male
96
<24
144
25-34
122
35-44
103
45-54
76
55-64
70
65+
59
African American
1150
Asian
43
Caucasian
35
Hispanic
135
demographic
index
Has Kids
109
No Kids
81
- $20k
150
$20k-40k
167
$40k-60k
118
$60k-80k
76
$80k-100k
65
$100k-125k
59
$125k +
60
No College
92
College
101
Adv. Degree
104

Understand Cantu Consumer Behavior

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Cantu Basket Affinity & Size

brand
basket affinity
Dove 12.9x
Goya 11.9x
TRESemme 9.8x
Secret 7.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
222

Where is Cantu Purchased?

channels
index
Beauty
82
Dollar
144
Drug
151
Food
1
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Sunny Meadow 1.6x
Gain 1.6x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
115
Credit
64
Debit
129
Food Stamps
97

When is Cantu Purchased?

day of week
Sun
16.0%
Mon
12.4%
Tue
12.8%
Wed
9.4%
Thu
14.1%
Fri
15.2%
Sat
20.3%
time of day
Morning
11.8%
Noon
13.0%
Afternoon
30.5%
Evening
34.4%
Late
10.2%

Get More Cantu Data

Contact us for the latest Cantu consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cantu consumers switch to?

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Why do consumers stop buying Cantu products?

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Which retailers do Cantu shoppers prefer to shop at?

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What motivates consumers to try Cantu products?

Research the Cantu Target Market

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Who actually buys Cantu? Do these consumers match the intended target market of Cantu?

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What motivates the target market to buy Cantu?

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What other target market should Cantu look at?

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Which other brands have a similar target market?

About Our Cantu Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.