Cape Cod Consumer Insights

Who buys Cape Cod?

A Cape Cod consumer is generally very high income, Caucasian, and senior age. Cape Cod consumers are more likely to purchase Cape Cod during larger pantry stocking trips. Brands such as Boars Head, Snyders Of Hanover, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Cape Cod Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.4%
Total Basket $ (median)
$59.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cape Cod Consumer Demographics

demographic
index
Female
98
Male
119
<24
76
25-34
81
35-44
92
45-54
121
55-64
129
65+
194
African American
81
Asian
91
Caucasian
104
Hispanic
88
demographic
index
Has Kids
88
No Kids
127
- $20k
58
$20k-40k
76
$40k-60k
89
$60k-80k
101
$80k-100k
112
$100k-125k
128
$125k +
137
No College
74
College
101
Adv. Degree
128

Understand Cape Cod Consumer Behavior

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Cape Cod Basket Affinity & Size

brand
basket affinity
Boars Head 11.9x
Snyders Of Hanover 7.0x
Nabisco Triscuit 5.8x
Fresh Selections 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
375

Where is Cape Cod Purchased?

channels
index
Club
3
Dollar
2
Drug
2
Food
284
Gas & Convenience
45
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.9x
Entenmann's 1.6x
Eggland's Best 1.5x
Goya 1.5x

How Did They Pay?

method
index
Cash
74
Credit
133
Debit
90
Food Stamps
51

When is Cape Cod Purchased?

day of week
Sun
19.3%
Mon
12.8%
Tue
12.5%
Wed
11.7%
Thu
11.2%
Fri
14.9%
Sat
17.6%
time of day
Morning
13.6%
Noon
18.0%
Afternoon
36.2%
Evening
26.8%
Late
5.3%

Get More Cape Cod Data

Contact us for the latest Cape Cod consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cape Cod consumers switch to?

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Why do consumers stop buying Cape Cod products?

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Which retailers do Cape Cod shoppers prefer to shop at?

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What motivates consumers to try Cape Cod products?

Research the Cape Cod Target Market

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Who actually buys Cape Cod? Do these consumers match the intended target market of Cape Cod?

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What motivates the target market to buy Cape Cod?

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What other target market should Cape Cod look at?

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Which other brands have a similar target market?

About Our Cape Cod Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.