Cape Cod Consumer Insights

Who buys Cape Cod? A Cape Cod consumer is generally very high income, Caucasian, and senior age. Cape Cod consumers are more likely to purchase Cape Cod during larger pantry stocking trips. Brands such as Boars Head, Snyders Of Hanover, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Cape Cod Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.4%
Total Basket $ (median)
$59.06

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cape Cod Consumer Demographics

demographic
index
Female
98
Male
119
<24
76
25-34
81
35-44
92
45-54
121
55-64
129
65+
194
African American
81
Asian
91
Caucasian
104
Hispanic
88
demographic
index
Has Kids
88
No Kids
127
- $20k
58
$20k-40k
76
$40k-60k
89
$60k-80k
101
$80k-100k
112
$100k-125k
128
$125k +
137
No College
74
College
101
Adv. Degree
128

Understand Cape Cod Consumer Behavior

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Cape Cod Basket Affinity & Size

brand
basket affinity
Boars Head 11.9x
Snyders Of Hanover 7.0x
Nabisco Triscuit 5.8x
Fresh Selections 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
375

Where is Cape Cod Purchased?

channels
index
Club
3
Dollar
2
Drug
2
Food
284
Gas & Convenience
45
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.9x
Entenmann's 1.6x
Eggland's Best 1.5x
Goya 1.5x

How Did They Pay?

method
index
Cash
74
Credit
133
Debit
90
Food Stamps
51

When is Cape Cod Purchased?

day of week
Sun
19.3%
Mon
12.8%
Tue
12.5%
Wed
11.7%
Thu
11.2%
Fri
14.9%
Sat
17.6%
time of day
Morning
13.6%
Noon
18.0%
Afternoon
36.2%
Evening
26.8%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cape Cod consumers purchase?

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Why do Cape Cod consumers try new brands?

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Where do Cape Cod consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cape Cod Target Market

Arrow and target

Who actually buys Cape Cod? Do these consumers match the intended target market of Cape Cod?

Thought bubble

What motivates the target market to purchase Cape Cod?

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What other target market should Cape Cod look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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