Capri Sun Consumer Insights

Who buys Capri Sun?

A Capri Sun consumer is generally very high income, Hispanic, and lower middle age. Capri Sun consumers are more likely to purchase Capri Sun during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Capri Sun Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.1%
Total Basket $ (median)
$76.74

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Capri Sun Consumer Demographics

demographic
index
Female
103
Male
74
<24
53
25-34
91
35-44
131
45-54
86
55-64
48
65+
45
African American
132
Asian
100
Caucasian
94
Hispanic
137
demographic
index
Has Kids
129
No Kids
34
- $20k
76
$20k-40k
80
$40k-60k
88
$60k-80k
104
$80k-100k
106
$100k-125k
121
$125k +
131
No College
87
College
102
Adv. Degree
107

Understand Capri Sun Consumer Behavior

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Capri Sun Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.7x
Yoplait Go-Gurt 5.7x
Kellogg's 4.5x
Oscar Mayer Lunchables 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
457

Where is Capri Sun Purchased?

channels
index
Beauty
0
Club
174
Dollar
72
Drug
28
Food
131
Gas & Convenience
6
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
YoCrunch 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
88
Credit
96
Debit
104
Food Stamps
150

When is Capri Sun Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.3%
Wed
12.2%
Thu
12.6%
Fri
15.5%
Sat
16.6%
time of day
Morning
16.4%
Noon
18.3%
Afternoon
33.7%
Evening
25.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Capri Sun consumers purchase?

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Why do Capri Sun consumers try new brands?

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Where do Capri Sun consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Capri Sun Target Market

Arrow and target

Who actually buys Capri Sun? Do these consumers match the intended target market of Capri Sun?

Thought bubble

What motivates the target market to purchase Capri Sun?

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What other target market should Capri Sun look at?

venn diagram

Which other brands have a similar target market?

About Our Capri Sun Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.