Capri Sun Consumer Insights

Who buys Capri Sun?

A Capri Sun consumer is generally very high income, Hispanic, and lower middle age. Capri Sun consumers are more likely to purchase Capri Sun during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Capri Sun Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.1%
Total Basket $ (median)
$76.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Capri Sun Consumer Demographics

demographic
index
Female
103
Male
74
<24
53
25-34
91
35-44
131
45-54
86
55-64
48
65+
45
African American
132
Asian
100
Caucasian
94
Hispanic
137
demographic
index
Has Kids
129
No Kids
34
- $20k
76
$20k-40k
80
$40k-60k
88
$60k-80k
104
$80k-100k
106
$100k-125k
121
$125k +
131
No College
87
College
102
Adv. Degree
107

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Capri Sun Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.7x
Yoplait Go-Gurt 5.7x
Kellogg's 4.5x
Oscar Mayer Lunchables 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
457

Where is Capri Sun Purchased?

channels
index
Beauty
0
Club
174
Dollar
72
Drug
28
Food
131
Gas & Convenience
6
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
YoCrunch 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
88
Credit
96
Debit
104
Food Stamps
150

When is Capri Sun Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.3%
Wed
12.2%
Thu
12.6%
Fri
15.5%
Sat
16.6%
time of day
Morning
16.4%
Noon
18.3%
Afternoon
33.7%
Evening
25.9%
Late
5.7%

Get More Capri Sun Data

Better understand Capri Sun consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Capri Sun consumers switch to?

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Why do consumers stop buying Capri Sun products?

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Which retailers do Capri Sun shoppers prefer to shop at?

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What motivates consumers to try Capri Sun products?

Research the Capri Sun Target Market

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Who actually buys Capri Sun? Do these consumers match the intended target market of Capri Sun?

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What motivates the target market to buy Capri Sun?

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What other target market should Capri Sun look at?

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Which other brands have a similar target market?

About Our Capri Sun Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.