Capri Sun Roarin' Waters Consumer Insights

Who buys Capri Sun Roarin' Waters?

A Capri Sun Roarin' Waters consumer is generally very high income, Caucasian, and lower middle age. Capri Sun Roarin' Waters consumers are more likely to purchase Capri Sun Roarin' Waters during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Oscar Mayer Lunchables, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Capri Sun Roarin' Waters Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.7%
Total Basket $ (median)
$66.79

See More Data

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Capri Sun Roarin' Waters Consumer Demographics

demographic
index
Female
103
Male
76
<24
21
25-34
81
35-44
140
45-54
89
55-64
40
65+
44
African American
90
Asian
45
Caucasian
111
Hispanic
72
demographic
index
Has Kids
134
No Kids
24
- $20k
40
$20k-40k
58
$40k-60k
86
$60k-80k
103
$80k-100k
134
$100k-125k
134
$125k +
145
No College
81
College
99
Adv. Degree
126

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Capri Sun Roarin' Waters Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 5.7x
Oscar Mayer Lunchables 5.6x
Dannon Danimals 5.6x
Kelloggs Pop Tarts 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
512

Where is Capri Sun Roarin' Waters Purchased?

channels
index
Club
29
Dollar
154
Drug
18
Food
88
Gas & Convenience
1
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.1x
Yoplait Go-Gurt 1.7x
YoCrunch 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
89
Credit
112
Debit
97
Food Stamps
106

When is Capri Sun Roarin' Waters Purchased?

day of week
Sun
19.0%
Mon
13.3%
Tue
11.1%
Wed
11.5%
Thu
11.9%
Fri
16.0%
Sat
17.2%
time of day
Morning
17.6%
Noon
19.4%
Afternoon
33.5%
Evening
23.7%
Late
5.8%

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Find Answers to Questions

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Which brands do Capri Sun Roarin' Waters consumers switch to?

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Why do consumers stop buying Capri Sun Roarin' Waters products?

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What motivates consumers to try Capri Sun Roarin' Waters products?

Research the Capri Sun Roarin' Waters Target Market

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Who actually buys Capri Sun Roarin' Waters? Do these consumers match the intended target market of Capri Sun Roarin' Waters?

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About Our Capri Sun Roarin' Waters Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.