Captain Morgan Consumer Insights

Who buys Captain Morgan?

A Captain Morgan consumer is generally slightly higher income, Caucasian, and young adult age. Captain Morgan consumers are more likely to purchase Captain Morgan during larger pantry stocking trips. Brands such as Bud Light, Coca-Cola Zero, and Diet Coke also tend to be purchased in the same trip. See sample consumer insights data below.

Captain Morgan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.99
% of Basket $ (median)
40.3%
Total Basket $ (median)
$49.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Captain Morgan Consumer Demographics

demographic
index
Female
99
Male
114
<24
81
25-34
107
35-44
106
45-54
93
55-64
88
65+
53
African American
34
Asian
57
Caucasian
115
Hispanic
51
demographic
index
Has Kids
93
No Kids
117
- $20k
62
$20k-40k
89
$40k-60k
105
$60k-80k
97
$80k-100k
134
$100k-125k
107
$125k +
93
No College
113
College
102
Adv. Degree
74

Understand Captain Morgan Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Captain Morgan Basket Affinity & Size

brand
basket affinity
Bud Light 11.2x
Coca-Cola Zero 9.6x
Diet Coke 7.3x
Dannon Oikos 6.7x
basket size
index
Urgent Need (1-2 Items)
99
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
100
Pantry Stocking (21+ Items)
141

Where is Captain Morgan Purchased?

channels
index
Club
158
Dollar
1
Drug
141
Food
132
Gas & Convenience
190
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Bud Light 1.6x
Marlboro Gold Pack 1.5x
International Delight 1.4x

How Did They Pay?

method
index
Cash
112
Credit
114
Debit
94
Food Stamps
16

When is Captain Morgan Purchased?

day of week
Sun
10.2%
Mon
9.1%
Tue
10.3%
Wed
11.7%
Thu
12.7%
Fri
23.8%
Sat
22.3%
time of day
Morning
9.5%
Noon
14.7%
Afternoon
37.1%
Evening
32.8%
Late
5.8%

About Our Captain Morgan Consumer Insights

How do we know who buys Captain Morgan? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Captain Morgan consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.