Carbona Consumer Insights

Who buys Carbona?

A Carbona consumer is generally median income, Caucasian, and older age. Carbona consumers are more likely to purchase Carbona during larger pantry stocking trips. Brands such as Swiffer, Clorox, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Carbona Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.5%
Total Basket $ (median)
$65.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carbona Consumer Demographics

demographic
index
Female
102
Male
77
<24
85
25-34
80
35-44
88
45-54
114
55-64
175
65+
172
African American
66
Asian
42
Caucasian
112
Hispanic
57
demographic
index
Has Kids
91
No Kids
121
- $20k
95
$20k-40k
83
$40k-60k
92
$60k-80k
116
$80k-100k
92
$100k-125k
109
$125k +
114
No College
111
College
96
Adv. Degree
107

Understand Carbona Consumer Behavior

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Carbona Basket Affinity & Size

brand
basket affinity
Swiffer 8.2x
Clorox 7.1x
Cascade 6.0x
Lysol 5.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
418

Where is Carbona Purchased?

channels
index
Drug
37
Food
82
Gas & Convenience
3
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Sunny Meadow 1.7x
Birds Eye Steamfresh 1.6x
Snyders Of Hanover 1.6x

How Did They Pay?

method
index
Cash
100
Credit
108
Debit
98
Food Stamps
74

When is Carbona Purchased?

day of week
Sun
16.1%
Mon
13.4%
Tue
12.0%
Wed
14.0%
Thu
12.7%
Fri
15.8%
Sat
16.0%
time of day
Morning
17.9%
Noon
16.6%
Afternoon
37.1%
Evening
23.3%
Late
5.1%

About Our Carbona Consumer Insights

How do we know who buys Carbona? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Carbona consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.