Carbona Consumer Insights

Who buys Carbona? Carbona consumers are generally median income, Caucasian, and older age. Carbona consumers are more likely to purchase Carbona during larger pantry stocking trips. Brands such as Swiffer, Clorox, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Carbona Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.5%
Total Basket $ (median)
$65.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carbona Consumer Demographics

demographic
index
Female
102
Male
77
<24
85
25-34
80
35-44
88
45-54
114
55-64
175
65+
172
African American
66
Asian
42
Caucasian
112
Hispanic
57
demographic
index
Has Kids
91
No Kids
121
- $20k
95
$20k-40k
83
$40k-60k
92
$60k-80k
116
$80k-100k
92
$100k-125k
109
$125k +
114
No College
111
College
96
Adv. Degree
107

Understand Carbona Consumer Behavior

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Carbona Basket Affinity & Size

brand
basket affinity
Swiffer 8.2x
Clorox 7.1x
Cascade 6.0x
Lysol 5.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
418

Where is Carbona Purchased?

channels
index
Drug
37
Food
82
Gas & Convenience
3
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Sunny Meadow 1.7x
Birds Eye Steamfresh 1.6x
Snyders Of Hanover 1.6x

How Did They Pay?

method
index
Cash
100
Credit
108
Debit
98
Food Stamps
74

When is Carbona Purchased?

day of week
Sun
16.1%
Mon
13.4%
Tue
12.0%
Wed
14.0%
Thu
12.7%
Fri
15.8%
Sat
16.0%
time of day
Morning
17.9%
Noon
16.6%
Afternoon
37.1%
Evening
23.3%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Carbona consumers purchase?

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Why do Carbona consumers try new brands?

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Where do Carbona consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carbona Target Market

Arrow and target

Who actually buys Carbona? Do these consumers match the intended target market of Carbona?

Thought bubble

What motivates the target market to purchase Carbona?

magnifying glass

What other target market should Carbona look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us