Cardinal (Games) Consumer Insights

Who buys Cardinal (Games)? A Cardinal (Games) consumer is generally slightly higher income, Caucasian, and young adult age. Cardinal (Games) consumers are more likely to purchase Cardinal (Games) during larger pantry stocking trips. Brands such as Crayola, Jack Link's, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Cardinal (Games) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$61.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cardinal (Games) Consumer Demographics

demographic
index
Female
102
Male
77
<24
102
25-34
114
35-44
103
45-54
87
55-64
76
65+
82
African American
56
Asian
80
Caucasian
108
Hispanic
71
demographic
index
Has Kids
112
No Kids
74
- $20k
108
$20k-40k
102
$40k-60k
107
$60k-80k
101
$80k-100k
111
$100k-125k
94
$125k +
74
No College
97
College
103
Adv. Degree
91

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Cardinal (Games) Basket Affinity & Size

brand
basket affinity
Crayola 16.1x
Jack Link's 8.7x
Hershey's Kisses 7.0x
Cottonelle 6.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
281

Where is Cardinal (Games) Purchased?

channels
index
Dollar
127
Drug
35
Food
0
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
General Mills Lucky Charms 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
93
Credit
117
Debit
100
Food Stamps
30

When is Cardinal (Games) Purchased?

day of week
Sun
11.4%
Mon
8.4%
Tue
10.4%
Wed
10.5%
Thu
21.6%
Fri
21.4%
Sat
16.2%
time of day
Morning
11.6%
Noon
16.4%
Afternoon
28.8%
Evening
30.3%
Late
12.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cardinal (Games) consumers purchase?

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Why do Cardinal (Games) consumers try new brands?

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Where do Cardinal (Games) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cardinal (Games) Target Market

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Who actually buys Cardinal (Games)? Do these consumers match the intended target market of Cardinal (Games)?

Thought bubble

What motivates the target market to purchase Cardinal (Games)?

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What other target market should Cardinal (Games) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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