Carebrand Consumer Insights

Who buys Carebrand?

A Carebrand consumer is generally lower income, Caucasian, and lower middle age. Carebrand consumers are more likely to purchase Carebrand during larger pantry stocking trips. Brands such as Febreze, Gerber Graduates, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Carebrand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.88
% of Basket $ (median)
2.0%
Total Basket $ (median)
$44.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carebrand Consumer Demographics

demographic
index
Female
102
Male
83
<24
88
25-34
100
35-44
105
45-54
96
55-64
97
65+
78
African American
68
Asian
55
Caucasian
109
Hispanic
77
demographic
index
Has Kids
109
No Kids
79
- $20k
85
$20k-40k
122
$40k-60k
115
$60k-80k
111
$80k-100k
106
$100k-125k
61
$125k +
68
No College
99
College
102
Adv. Degree
91

Understand Carebrand Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carebrand Basket Affinity & Size

brand
basket affinity
Febreze 8.5x
Gerber Graduates 6.5x
Totino's Pizza Rolls 6.1x
Crayola 6.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
400

Where is Carebrand Purchased?

channels
index
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Sunbeam 1.7x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
86
Credit
104
Debit
110
Food Stamps
75

When is Carebrand Purchased?

day of week
Sun
15.7%
Mon
14.6%
Tue
13.5%
Wed
14.2%
Thu
11.8%
Fri
14.9%
Sat
15.3%
time of day
Morning
15.2%
Noon
15.8%
Afternoon
34.2%
Evening
25.9%
Late
8.9%

About Our Carebrand Consumer Insights

How do we know who buys Carebrand? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Carebrand consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.