Carefree Consumer Insights

Who buys Carefree? A Carefree consumer is generally very low income, Asian, and adolescent age. Carefree consumers are more likely to purchase Carefree during larger pantry stocking trips. Brands such as Always, Secret, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Carefree Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$52.70

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carefree Consumer Demographics

demographic
index
Female
103
Male
68
<24
152
25-34
101
35-44
102
45-54
98
55-64
74
65+
86
African American
133
Asian
174
Caucasian
85
Hispanic
147
demographic
index
Has Kids
98
No Kids
104
- $20k
109
$20k-40k
106
$40k-60k
99
$60k-80k
102
$80k-100k
98
$100k-125k
93
$125k +
92
No College
101
College
102
Adv. Degree
90

Understand Carefree Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carefree Basket Affinity & Size

brand
basket affinity
Always 11.3x
Secret 6.4x
Listerine 5.8x
TRESemme 5.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
326

Where is Carefree Purchased?

channels
index
Beauty
23
Club
31
Dollar
161
Drug
167
Food
68
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.3x
Scott 1.3x
Always 1.3x
Suave 1.3x

How Did They Pay?

method
index
Cash
117
Credit
98
Debit
95
Food Stamps
50

When is Carefree Purchased?

day of week
Sun
15.1%
Mon
12.9%
Tue
12.9%
Wed
12.2%
Thu
13.6%
Fri
15.8%
Sat
17.4%
time of day
Morning
14.4%
Noon
16.8%
Afternoon
34.4%
Evening
27.3%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Carefree consumers purchase?

check mark

Why do Carefree consumers try new brands?

check mark

Where do Carefree consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carefree Target Market

Arrow and target

Who actually buys Carefree? Do these consumers match the intended target market of Carefree?

Thought bubble

What motivates the target market to purchase Carefree?

magnifying glass

What other target market should Carefree look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us