Carefree Consumer Insights

Who buys Carefree?

A Carefree consumer is generally very low income, Asian, and adolescent age. Carefree consumers are more likely to purchase Carefree during larger pantry stocking trips. Brands such as Always, Secret, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Carefree Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$52.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carefree Consumer Demographics

demographic
index
Female
103
Male
68
<24
152
25-34
101
35-44
102
45-54
98
55-64
74
65+
86
African American
133
Asian
174
Caucasian
85
Hispanic
147
demographic
index
Has Kids
98
No Kids
104
- $20k
109
$20k-40k
106
$40k-60k
99
$60k-80k
102
$80k-100k
98
$100k-125k
93
$125k +
92
No College
101
College
102
Adv. Degree
90

Understand Carefree Consumer Behavior

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Carefree Basket Affinity & Size

brand
basket affinity
Always 11.3x
Secret 6.4x
Listerine 5.8x
TRESemme 5.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
326

Where is Carefree Purchased?

channels
index
Beauty
23
Club
31
Dollar
161
Drug
167
Food
68
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.3x
Scott 1.3x
Always 1.3x
Suave 1.3x

How Did They Pay?

method
index
Cash
117
Credit
98
Debit
95
Food Stamps
50

When is Carefree Purchased?

day of week
Sun
15.1%
Mon
12.9%
Tue
12.9%
Wed
12.2%
Thu
13.6%
Fri
15.8%
Sat
17.4%
time of day
Morning
14.4%
Noon
16.8%
Afternoon
34.4%
Evening
27.3%
Late
7.1%

Get More Carefree Data

Contact us for the latest Carefree consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Carefree consumers switch to?

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Why do consumers stop buying Carefree products?

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Which retailers do Carefree shoppers prefer to shop at?

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What motivates consumers to try Carefree products?

Research the Carefree Target Market

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Who actually buys Carefree? Do these consumers match the intended target market of Carefree?

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What motivates the target market to buy Carefree?

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What other target market should Carefree look at?

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Which other brands have a similar target market?

About Our Carefree Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.