Carefree Consumer Insights

Who buys Carefree?

A Carefree consumer is generally very low income, Asian, and adolescent age. Carefree consumers are more likely to purchase Carefree during larger pantry stocking trips. Brands such as Always, Secret, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Carefree Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$52.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carefree Consumer Demographics

demographic
index
Female
103
Male
68
<24
152
25-34
101
35-44
102
45-54
98
55-64
74
65+
86
African American
133
Asian
174
Caucasian
85
Hispanic
147
demographic
index
Has Kids
98
No Kids
104
- $20k
109
$20k-40k
106
$40k-60k
99
$60k-80k
102
$80k-100k
98
$100k-125k
93
$125k +
92
No College
101
College
102
Adv. Degree
90

Understand Carefree Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carefree Basket Affinity & Size

brand
basket affinity
Always 11.3x
Secret 6.4x
Listerine 5.8x
TRESemme 5.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
326

Where is Carefree Purchased?

channels
index
Beauty
23
Club
31
Dollar
161
Drug
167
Food
68
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.3x
Scott 1.3x
Always 1.3x
Suave 1.3x

How Did They Pay?

method
index
Cash
117
Credit
98
Debit
95
Food Stamps
50

When is Carefree Purchased?

day of week
Sun
15.1%
Mon
12.9%
Tue
12.9%
Wed
12.2%
Thu
13.6%
Fri
15.8%
Sat
17.4%
time of day
Morning
14.4%
Noon
16.8%
Afternoon
34.4%
Evening
27.3%
Late
7.1%

About Our Carefree Consumer Insights

How do we know who buys Carefree? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Carefree consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.