Caress Consumer Insights

Who buys Caress?

A Caress consumer is generally very low income, African American, and adolescent age. Caress consumers are more likely to purchase Caress during larger pantry stocking trips. Brands such as TRESemme, Secret, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Caress Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.6%
Total Basket $ (median)
$41.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Caress Consumer Demographics

demographic
index
Female
102
Male
83
<24
138
25-34
123
35-44
98
45-54
84
55-64
70
65+
71
African American
291
Asian
136
Caucasian
73
Hispanic
207
demographic
index
Has Kids
100
No Kids
101
- $20k
144
$20k-40k
142
$40k-60k
104
$60k-80k
96
$80k-100k
78
$100k-125k
74
$125k +
63
No College
120
College
100
Adv. Degree
77

Understand Caress Consumer Behavior

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Caress Basket Affinity & Size

brand
basket affinity
TRESemme 14.8x
Secret 12.0x
Suave 10.3x
Softsoap 9.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
280

Where is Caress Purchased?

channels
index
Beauty
2
Club
29
Dollar
349
Drug
394
Food
42
Gas & Convenience
3
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Gain 1.5x
Huggies 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
139
Credit
75
Debit
105
Food Stamps
62

When is Caress Purchased?

day of week
Sun
17.6%
Mon
12.1%
Tue
11.6%
Wed
11.7%
Thu
12.4%
Fri
14.7%
Sat
19.8%
time of day
Morning
14.1%
Noon
15.0%
Afternoon
32.7%
Evening
29.0%
Late
9.2%

Get More Caress Data

Contact us for the latest Caress consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Caress consumers switch to?

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Why do consumers stop buying Caress products?

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Which retailers do Caress shoppers prefer to shop at?

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What motivates consumers to try Caress products?

Research the Caress Target Market

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Who actually buys Caress? Do these consumers match the intended target market of Caress?

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What motivates the target market to buy Caress?

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What other target market should Caress look at?

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Which other brands have a similar target market?

About Our Caress Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.