Caress Consumer Insights

Who buys Caress? A Caress consumer is generally very low income, African American, and adolescent age. Caress consumers are more likely to purchase Caress during larger pantry stocking trips. Brands such as TRESemme, Secret, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Caress Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.6%
Total Basket $ (median)
$41.14

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Caress Consumer Demographics

demographic
index
Female
102
Male
83
<24
138
25-34
123
35-44
98
45-54
84
55-64
70
65+
71
African American
291
Asian
136
Caucasian
73
Hispanic
207
demographic
index
Has Kids
100
No Kids
101
- $20k
144
$20k-40k
142
$40k-60k
104
$60k-80k
96
$80k-100k
78
$100k-125k
74
$125k +
63
No College
120
College
100
Adv. Degree
77

Understand Caress Consumer Behavior

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Caress Basket Affinity & Size

brand
basket affinity
TRESemme 14.8x
Secret 12.0x
Suave 10.3x
Softsoap 9.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
280

Where is Caress Purchased?

channels
index
Beauty
2
Club
29
Dollar
349
Drug
394
Food
42
Gas & Convenience
3
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Gain 1.5x
Huggies 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
139
Credit
75
Debit
105
Food Stamps
62

When is Caress Purchased?

day of week
Sun
17.6%
Mon
12.1%
Tue
11.6%
Wed
11.7%
Thu
12.4%
Fri
14.7%
Sat
19.8%
time of day
Morning
14.1%
Noon
15.0%
Afternoon
32.7%
Evening
29.0%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Caress consumers purchase?

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Why do Caress consumers try new brands?

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Where do Caress consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Caress Target Market

Arrow and target

Who actually buys Caress? Do these consumers match the intended target market of Caress?

Thought bubble

What motivates the target market to purchase Caress?

magnifying glass

What other target market should Caress look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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