Cargill Consumer Insights

Who buys Cargill? Cargill consumers are generally slightly lower income, Caucasian, and adolescent age. Cargill consumers are more likely to purchase Cargill during larger pantry stocking trips. Brands such as Marketside, Old El Paso, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Cargill Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.7%
Total Basket $ (median)
$78.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cargill Consumer Demographics

demographic
index
Female
101
Male
86
<24
134
25-34
104
35-44
98
45-54
94
55-64
101
65+
92
African American
92
Asian
50
Caucasian
108
Hispanic
85
demographic
index
Has Kids
101
No Kids
98
- $20k
105
$20k-40k
107
$40k-60k
109
$60k-80k
108
$80k-100k
99
$100k-125k
89
$125k +
73
No College
125
College
97
Adv. Degree
83

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Cargill Basket Affinity & Size

brand
basket affinity
Marketside 6.7x
Old El Paso 5.2x
Farmers Market 5.2x
Prego 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
530

Where is Cargill Purchased?

channels
index
Club
5
Drug
0
Food
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Farmers Market 1.6x
Marketside 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
84
Credit
87
Debit
114
Food Stamps
179

When is Cargill Purchased?

day of week
Sun
20.8%
Mon
14.1%
Tue
11.9%
Wed
10.6%
Thu
10.4%
Fri
13.8%
Sat
18.5%
time of day
Morning
12.5%
Noon
16.6%
Afternoon
39.3%
Evening
25.6%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cargill consumers purchase?

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Why do Cargill consumers try new brands?

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Where do Cargill consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cargill Target Market

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Who actually buys Cargill? Do these consumers match the intended target market of Cargill?

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What motivates the target market to purchase Cargill?

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What other target market should Cargill look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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