Cargill Consumer Insights

Who buys Cargill?

A Cargill consumer is generally slightly lower income, Caucasian, and adolescent age. Cargill consumers are more likely to purchase Cargill during larger pantry stocking trips. Brands such as Marketside, Old El Paso, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Cargill Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.7%
Total Basket $ (median)
$78.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cargill Consumer Demographics

demographic
index
Female
101
Male
86
<24
134
25-34
104
35-44
98
45-54
94
55-64
101
65+
92
African American
92
Asian
50
Caucasian
108
Hispanic
85
demographic
index
Has Kids
101
No Kids
98
- $20k
105
$20k-40k
107
$40k-60k
109
$60k-80k
108
$80k-100k
99
$100k-125k
89
$125k +
73
No College
125
College
97
Adv. Degree
83

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Cargill Basket Affinity & Size

brand
basket affinity
Marketside 6.7x
Old El Paso 5.2x
Farmers Market 5.2x
Prego 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
530

Where is Cargill Purchased?

channels
index
Club
5
Drug
0
Food
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Farmers Market 1.6x
Marketside 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
84
Credit
87
Debit
114
Food Stamps
179

When is Cargill Purchased?

day of week
Sun
20.8%
Mon
14.1%
Tue
11.9%
Wed
10.6%
Thu
10.4%
Fri
13.8%
Sat
18.5%
time of day
Morning
12.5%
Noon
16.6%
Afternoon
39.3%
Evening
25.6%
Late
5.9%

Get More Cargill Data

Contact us for the latest Cargill consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cargill consumers switch to?

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Why do consumers stop buying Cargill products?

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Which retailers do Cargill shoppers prefer to shop at?

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What motivates consumers to try Cargill products?

Research the Cargill Target Market

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Who actually buys Cargill? Do these consumers match the intended target market of Cargill?

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What motivates the target market to buy Cargill?

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What other target market should Cargill look at?

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Which other brands have a similar target market?

About Our Cargill Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.