Caribou Coffee Consumer Insights

Who buys Caribou Coffee?

A Caribou Coffee consumer is generally very high income, Caucasian, and senior age. Caribou Coffee consumers are more likely to purchase Caribou Coffee during larger pantry stocking trips. Brands such as Generic Pma, International Delight, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

Caribou Coffee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.76
% of Basket $ (median)
5.2%
Total Basket $ (median)
$33.97

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Caribou Coffee Consumer Demographics

demographic
index
Female
97
Male
127
<24
53
25-34
84
35-44
100
45-54
99
55-64
145
65+
181
African American
36
Asian
28
Caucasian
118
Hispanic
36
demographic
index
Has Kids
96
No Kids
109
- $20k
80
$20k-40k
63
$40k-60k
93
$60k-80k
106
$80k-100k
109
$100k-125k
123
$125k +
134
No College
61
College
99
Adv. Degree
149

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Caribou Coffee Basket Affinity & Size

brand
basket affinity
Generic Pma 5.2x
International Delight 4.3x
Digiorno 4.3x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
358

Where is Caribou Coffee Purchased?

channels
index
Beauty
7
Club
613
Drug
13
Food
19
Gas & Convenience
1
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Birds Eye Steamfresh 1.5x
Maxwell House 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
84
Credit
106
Debit
111
Food Stamps
47

When is Caribou Coffee Purchased?

day of week
Sun
16.9%
Mon
11.0%
Tue
12.1%
Wed
11.6%
Thu
12.4%
Fri
16.3%
Sat
19.7%
time of day
Morning
15.6%
Noon
23.2%
Afternoon
36.1%
Evening
22.1%
Late
2.9%

About Our Caribou Coffee Consumer Insights

How do we know who buys Caribou Coffee? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Caribou Coffee consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.