Caribou Coffee Consumer Insights

Who buys Caribou Coffee?

A Caribou Coffee consumer is generally very high income, Caucasian, and senior age. Caribou Coffee consumers are more likely to purchase Caribou Coffee during larger pantry stocking trips. Brands such as Generic Pma, International Delight, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

Caribou Coffee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.76
% of Basket $ (median)
5.2%
Total Basket $ (median)
$33.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Caribou Coffee Consumer Demographics

demographic
index
Female
97
Male
127
<24
53
25-34
84
35-44
100
45-54
99
55-64
145
65+
181
African American
36
Asian
28
Caucasian
118
Hispanic
36
demographic
index
Has Kids
96
No Kids
109
- $20k
80
$20k-40k
63
$40k-60k
93
$60k-80k
106
$80k-100k
109
$100k-125k
123
$125k +
134
No College
61
College
99
Adv. Degree
149

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Caribou Coffee Basket Affinity & Size

brand
basket affinity
Generic Pma 5.2x
International Delight 4.3x
Digiorno 4.3x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
358

Where is Caribou Coffee Purchased?

channels
index
Beauty
7
Club
613
Drug
13
Food
19
Gas & Convenience
1
Mass
63
regions
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What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Birds Eye Steamfresh 1.5x
Maxwell House 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
84
Credit
106
Debit
111
Food Stamps
47

When is Caribou Coffee Purchased?

day of week
Sun
16.9%
Mon
11.0%
Tue
12.1%
Wed
11.6%
Thu
12.4%
Fri
16.3%
Sat
19.7%
time of day
Morning
15.6%
Noon
23.2%
Afternoon
36.1%
Evening
22.1%
Late
2.9%

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Find Answers to Questions

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Which brands do Caribou Coffee consumers switch to?

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Why do consumers stop buying Caribou Coffee products?

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Which retailers do Caribou Coffee shoppers prefer to shop at?

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What motivates consumers to try Caribou Coffee products?

Research the Caribou Coffee Target Market

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Who actually buys Caribou Coffee? Do these consumers match the intended target market of Caribou Coffee?

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What motivates the target market to buy Caribou Coffee?

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What other target market should Caribou Coffee look at?

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Which other brands have a similar target market?

About Our Caribou Coffee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.