Caribou Coffee Consumer Insights

Who buys Caribou Coffee?

A Caribou Coffee consumer is generally very high income, Caucasian, and senior age. Caribou Coffee consumers are more likely to purchase Caribou Coffee during larger pantry stocking trips. Brands such as Generic Pma, International Delight, and Digiorno also tend to be purchased in the same trip. Sample consumer insights data below.

Caribou Coffee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.76
% of Basket $ (median)
5.2%
Total Basket $ (median)
$33.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Caribou Coffee Consumer Demographics

demographic
index
Female
97
Male
127
<24
53
25-34
84
35-44
100
45-54
99
55-64
145
65+
181
African American
36
Asian
28
Caucasian
118
Hispanic
36
demographic
index
Has Kids
96
No Kids
109
- $20k
80
$20k-40k
63
$40k-60k
93
$60k-80k
106
$80k-100k
109
$100k-125k
123
$125k +
134
No College
61
College
99
Adv. Degree
149

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Caribou Coffee Basket Affinity & Size

brand
basket affinity
Generic Pma 5.2x
International Delight 4.3x
Digiorno 4.3x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
358

Where is Caribou Coffee Purchased?

channels
index
Beauty
7
Club
613
Drug
13
Food
19
Gas & Convenience
1
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Birds Eye Steamfresh 1.5x
Maxwell House 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
84
Credit
106
Debit
111
Food Stamps
47

When is Caribou Coffee Purchased?

day of week
Sun
16.9%
Mon
11.0%
Tue
12.1%
Wed
11.6%
Thu
12.4%
Fri
16.3%
Sat
19.7%
time of day
Morning
15.6%
Noon
23.2%
Afternoon
36.1%
Evening
22.1%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Caribou Coffee consumers purchase?

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Why do Caribou Coffee consumers try new brands?

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Where do Caribou Coffee consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Caribou Coffee Target Market

Arrow and target

Who actually buys Caribou Coffee? Do these consumers match the intended target market of Caribou Coffee?

Thought bubble

What motivates the target market to purchase Caribou Coffee?

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What other target market should Caribou Coffee look at?

venn diagram

Which other brands have a similar target market?

About Our Caribou Coffee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.