Carlita Consumer Insights

Who buys Carlita?

A Carlita consumer is generally median income, Caucasian, and lower middle age. Carlita consumers are more likely to purchase Carlita during larger pantry stocking trips. Brands such as Fresh Express, Jennie-O, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Carlita Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$44.41

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carlita Consumer Demographics

demographic
index
Female
101
Male
91
<24
67
25-34
103
35-44
114
45-54
92
55-64
67
65+
61
African American
43
Asian
60
Caucasian
114
Hispanic
43
demographic
index
Has Kids
103
No Kids
92
- $20k
84
$20k-40k
82
$40k-60k
100
$60k-80k
118
$80k-100k
111
$100k-125k
108
$125k +
88
No College
81
College
102
Adv. Degree
115

Understand Carlita Consumer Behavior

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Carlita Basket Affinity & Size

brand
basket affinity
Fresh Express 15.9x
Jennie-O 9.1x
Old El Paso 8.8x
Green Giant 7.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
399

Where is Carlita Purchased?

channels
index
Drug
41
Food
286
Gas & Convenience
15
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.8x
Fresh Express 1.8x
Jennie-O 1.7x
Skippy 1.6x

How Did They Pay?

method
index
Cash
393
Credit
27
Debit
23
Food Stamps
90

When is Carlita Purchased?

day of week
Sun
17.6%
Mon
15.6%
Tue
13.3%
Wed
11.3%
Thu
12.1%
Fri
14.3%
Sat
15.9%
time of day
Morning
14.0%
Noon
14.4%
Afternoon
37.1%
Evening
29.4%
Late
5.2%

About Our Carlita Consumer Insights

How do we know who buys Carlita? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Carlita consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.