Carlita Consumer Insights

Who buys Carlita? A Carlita consumer is generally median income, Caucasian, and lower middle age. Carlita consumers are more likely to purchase Carlita during larger pantry stocking trips. Brands such as Fresh Express, Jennie-O, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Carlita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$44.41

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carlita Consumer Demographics

demographic
index
Female
101
Male
91
<24
67
25-34
103
35-44
114
45-54
92
55-64
67
65+
61
African American
43
Asian
60
Caucasian
114
Hispanic
43
demographic
index
Has Kids
103
No Kids
92
- $20k
84
$20k-40k
82
$40k-60k
100
$60k-80k
118
$80k-100k
111
$100k-125k
108
$125k +
88
No College
81
College
102
Adv. Degree
115

Understand Carlita Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carlita Basket Affinity & Size

brand
basket affinity
Fresh Express 15.9x
Jennie-O 9.1x
Old El Paso 8.8x
Green Giant 7.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
399

Where is Carlita Purchased?

channels
index
Drug
41
Food
286
Gas & Convenience
15
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.8x
Fresh Express 1.8x
Jennie-O 1.7x
Skippy 1.6x

How Did They Pay?

method
index
Cash
393
Credit
27
Debit
23
Food Stamps
90

When is Carlita Purchased?

day of week
Sun
17.6%
Mon
15.6%
Tue
13.3%
Wed
11.3%
Thu
12.1%
Fri
14.3%
Sat
15.9%
time of day
Morning
14.0%
Noon
14.4%
Afternoon
37.1%
Evening
29.4%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Carlita consumers purchase?

check mark

Why do Carlita consumers try new brands?

check mark

Where do Carlita consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carlita Target Market

Arrow and target

Who actually buys Carlita? Do these consumers match the intended target market of Carlita?

Thought bubble

What motivates the target market to purchase Carlita?

magnifying glass

What other target market should Carlita look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us