Carlo Rossi Consumer Insights

Who buys Carlo Rossi?

A Carlo Rossi consumer is generally higher income, Caucasian, and older age. Carlo Rossi consumers are more likely to purchase Carlo Rossi during larger pantry stocking trips. Brands such as Fresh Express, Orbit, and Sargento also tend to be purchased in the same trip. See sample consumer insights data below.

Carlo Rossi Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.99
% of Basket $ (median)
31.5%
Total Basket $ (median)
$41.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carlo Rossi Consumer Demographics

demographic
index
Female
100
Male
103
<24
73
25-34
71
35-44
76
45-54
103
55-64
287
65+
186
African American
88
Asian
95
Caucasian
105
Hispanic
66
demographic
index
Has Kids
70
No Kids
167
- $20k
88
$20k-40k
105
$40k-60k
118
$60k-80k
74
$80k-100k
63
$100k-125k
150
$125k +
104
No College
141
College
94
Adv. Degree
78

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Carlo Rossi Basket Affinity & Size

brand
basket affinity
Fresh Express 8.9x
Orbit 8.2x
Sargento 7.1x
Bertolli 6.8x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
207

Where is Carlo Rossi Purchased?

channels
index
Club
38
Dollar
62
Drug
212
Food
122
Gas & Convenience
23
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Monster Energy 1.8x

How Did They Pay?

method
index
Cash
155
Credit
107
Debit
76
Food Stamps
30

When is Carlo Rossi Purchased?

day of week
Sun
10.3%
Mon
12.8%
Tue
12.2%
Wed
12.3%
Thu
12.2%
Fri
19.1%
Sat
21.1%
time of day
Morning
16.9%
Noon
17.3%
Afternoon
37.9%
Evening
23.3%
Late
4.6%

Get More Carlo Rossi Data

Contact us for the latest Carlo Rossi consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Carlo Rossi consumers switch to?

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Why do consumers stop buying Carlo Rossi products?

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Which retailers do Carlo Rossi shoppers prefer to shop at?

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What motivates consumers to try Carlo Rossi products?

Research the Carlo Rossi Target Market

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Who actually buys Carlo Rossi? Do these consumers match the intended target market of Carlo Rossi?

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What motivates the target market to buy Carlo Rossi?

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What other target market should Carlo Rossi look at?

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Which other brands have a similar target market?

About Our Carlo Rossi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.