Carmex Consumer Insights

Who buys Carmex?

A Carmex consumer is generally very low income, African American, and adolescent age. Carmex consumers are more likely to purchase Carmex during larger pantry stocking trips. Brands such as Listerine, Glade, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Carmex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.96
% of Basket $ (median)
6.1%
Total Basket $ (median)
$31.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carmex Consumer Demographics

demographic
index
Female
102
Male
83
<24
124
25-34
112
35-44
95
45-54
100
55-64
88
65+
63
African American
185
Asian
124
Caucasian
93
Hispanic
91
demographic
index
Has Kids
97
No Kids
108
- $20k
132
$20k-40k
121
$40k-60k
98
$60k-80k
108
$80k-100k
83
$100k-125k
84
$125k +
75
No College
108
College
101
Adv. Degree
84

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Carmex Basket Affinity & Size

brand
basket affinity
Listerine 5.8x
Glade 5.8x
TRESemme 5.4x
Neutrogena 5.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
242

Where is Carmex Purchased?

channels
index
Beauty
15
Club
0
Dollar
258
Drug
483
Food
29
Gas & Convenience
24
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x
Powerade 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
153
Credit
80
Debit
96
Food Stamps
54

When is Carmex Purchased?

day of week
Sun
14.3%
Mon
12.8%
Tue
12.8%
Wed
13.4%
Thu
13.5%
Fri
15.6%
Sat
17.5%
time of day
Morning
16.9%
Noon
15.4%
Afternoon
32.3%
Evening
27.3%
Late
8.0%

Get More Carmex Data

Contact us for the latest Carmex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Carmex consumers switch to?

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Why do consumers stop buying Carmex products?

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Which retailers do Carmex shoppers prefer to shop at?

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What motivates consumers to try Carmex products?

Research the Carmex Target Market

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Who actually buys Carmex? Do these consumers match the intended target market of Carmex?

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What motivates the target market to buy Carmex?

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What other target market should Carmex look at?

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Which other brands have a similar target market?

About Our Carmex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.