Carnation Consumer Insights

Who buys Carnation?

A Carnation consumer is generally very low income, African American, and senior age. Carnation consumers are more likely to purchase Carnation during larger pantry stocking trips. Brands such as Domino, Cool Whip, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Carnation Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.2%
Total Basket $ (median)
$48.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carnation Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
98
35-44
94
45-54
102
55-64
115
65+
126
African American
204
Asian
152
Caucasian
80
Hispanic
167
demographic
index
Has Kids
97
No Kids
107
- $20k
116
$20k-40k
111
$40k-60k
105
$60k-80k
100
$80k-100k
94
$100k-125k
87
$125k +
86
No College
104
College
100
Adv. Degree
94

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Carnation Basket Affinity & Size

brand
basket affinity
Domino 8.1x
Cool Whip 7.8x
Swanson 6.6x
Duncan Hines 5.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
442

Where is Carnation Purchased?

channels
index
Club
115
Dollar
64
Drug
42
Food
138
Gas & Convenience
9
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Post Honey Bunches Of Oats 1.3x
French's 1.3x
Libby's 1.3x

How Did They Pay?

method
index
Cash
104
Credit
90
Debit
97
Food Stamps
183

When is Carnation Purchased?

day of week
Sun
15.9%
Mon
13.3%
Tue
13.1%
Wed
13.3%
Thu
12.1%
Fri
14.7%
Sat
17.6%
time of day
Morning
15.8%
Noon
17.2%
Afternoon
34.2%
Evening
26.2%
Late
6.6%

Get More Carnation Data

Contact us for the latest Carnation consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Carnation consumers switch to?

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Why do consumers stop buying Carnation products?

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Which retailers do Carnation shoppers prefer to shop at?

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What motivates consumers to try Carnation products?

Research the Carnation Target Market

Arrow and target

Who actually buys Carnation? Do these consumers match the intended target market of Carnation?

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What motivates the target market to buy Carnation?

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What other target market should Carnation look at?

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Which other brands have a similar target market?

About Our Carnation Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.