Carnation Breakfast Essentials Consumer Insights

Who buys Carnation Breakfast Essentials? Carnation Breakfast Essentials consumers are generally higher income, Caucasian, and upper middle age. Carnation Breakfast Essentials consumers are more likely to purchase Carnation Breakfast Essentials during larger pantry stocking trips. Brands such as YoCrunch, Quaker Chewy, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Carnation Breakfast Essentials Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.01
% of Basket $ (median)
8.2%
Total Basket $ (median)
$72.93

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carnation Breakfast Essentials Consumer Demographics

demographic
index
Female
101
Male
87
<24
86
25-34
92
35-44
101
45-54
120
55-64
82
65+
77
African American
56
Asian
46
Caucasian
114
Hispanic
55
demographic
index
Has Kids
111
No Kids
75
- $20k
108
$20k-40k
84
$40k-60k
103
$60k-80k
101
$80k-100k
105
$100k-125k
112
$125k +
94
No College
88
College
102
Adv. Degree
104

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Carnation Breakfast Essentials Basket Affinity & Size

brand
basket affinity
YoCrunch 5.6x
Quaker Chewy 4.5x
Hunt's Snack Pack 4.5x
Nutella 4.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
465

Where is Carnation Breakfast Essentials Purchased?

channels
index
Club
183
Dollar
3
Drug
8
Food
111
Gas & Convenience
9
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Nabisco Triscuit 1.4x
General Mills Lucky Charms 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
77
Credit
105
Debit
103
Food Stamps
154

When is Carnation Breakfast Essentials Purchased?

day of week
Sun
18.9%
Mon
14.8%
Tue
11.7%
Wed
12.3%
Thu
11.4%
Fri
13.8%
Sat
17.0%
time of day
Morning
14.1%
Noon
18.0%
Afternoon
36.7%
Evening
26.0%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Carnation Breakfast Essentials consumers purchase?

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Why do Carnation Breakfast Essentials consumers try new brands?

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Where do Carnation Breakfast Essentials consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carnation Breakfast Essentials Target Market

Arrow and target

Who actually buys Carnation Breakfast Essentials? Do these consumers match the intended target market of Carnation Breakfast Essentials?

Thought bubble

What motivates the target market to purchase Carnation Breakfast Essentials?

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What other target market should Carnation Breakfast Essentials look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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