Carolina Pride Consumer Insights

Who buys Carolina Pride? Carolina Pride consumers are generally very low income, African American, and upper middle age. Carolina Pride consumers are more likely to purchase Carolina Pride during larger pantry stocking trips. Brands such as Sunny Meadow, Borden, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Carolina Pride Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.6%
Total Basket $ (median)
$69.08

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carolina Pride Consumer Demographics

demographic
index
Female
102
Male
81
<24
108
25-34
89
35-44
92
45-54
123
55-64
114
65+
111
African American
330
Asian
28
Caucasian
100
Hispanic
77
demographic
index
Has Kids
100
No Kids
101
- $20k
191
$20k-40k
119
$40k-60k
127
$60k-80k
102
$80k-100k
81
$100k-125k
61
$125k +
28
No College
150
College
93
Adv. Degree
74

Understand Carolina Pride Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carolina Pride Basket Affinity & Size

brand
basket affinity
Sunny Meadow 17.8x
Borden 11.4x
Kraft Singles 6.5x
Sunbeam 6.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
504

Where is Carolina Pride Purchased?

channels
index
Food
5
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.1x
Sunbeam 2.5x
Armour 2.3x
Blue Bonnet 2.2x

How Did They Pay?

method
index
Cash
125
Credit
59
Debit
113
Food Stamps
233

When is Carolina Pride Purchased?

day of week
Sun
19.9%
Mon
12.9%
Tue
11.6%
Wed
9.8%
Thu
10.5%
Fri
16.0%
Sat
19.3%
time of day
Morning
13.6%
Noon
17.3%
Afternoon
32.5%
Evening
29.1%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Carolina Pride consumers purchase?

check mark

Why do Carolina Pride consumers try new brands?

check mark

Where do Carolina Pride consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carolina Pride Target Market

Arrow and target

Who actually buys Carolina Pride? Do these consumers match the intended target market of Carolina Pride?

Thought bubble

What motivates the target market to purchase Carolina Pride?

magnifying glass

What other target market should Carolina Pride look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us