Carolina Pride Consumer Insights

Who buys Carolina Pride?

A Carolina Pride consumer is generally very low income, African American, and upper middle age. Carolina Pride consumers are more likely to purchase Carolina Pride during larger pantry stocking trips. Brands such as Sunny Meadow, Borden, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Carolina Pride Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.6%
Total Basket $ (median)
$69.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carolina Pride Consumer Demographics

demographic
index
Female
102
Male
81
<24
108
25-34
89
35-44
92
45-54
123
55-64
114
65+
111
African American
330
Asian
28
Caucasian
100
Hispanic
77
demographic
index
Has Kids
100
No Kids
101
- $20k
191
$20k-40k
119
$40k-60k
127
$60k-80k
102
$80k-100k
81
$100k-125k
61
$125k +
28
No College
150
College
93
Adv. Degree
74

Understand Carolina Pride Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carolina Pride Basket Affinity & Size

brand
basket affinity
Sunny Meadow 17.8x
Borden 11.4x
Kraft Singles 6.5x
Sunbeam 6.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
504

Where is Carolina Pride Purchased?

channels
index
Food
5
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.1x
Sunbeam 2.5x
Armour 2.3x
Blue Bonnet 2.2x

How Did They Pay?

method
index
Cash
125
Credit
59
Debit
113
Food Stamps
233

When is Carolina Pride Purchased?

day of week
Sun
19.9%
Mon
12.9%
Tue
11.6%
Wed
9.8%
Thu
10.5%
Fri
16.0%
Sat
19.3%
time of day
Morning
13.6%
Noon
17.3%
Afternoon
32.5%
Evening
29.1%
Late
7.5%

About Our Carolina Pride Consumer Insights

How do we know who buys Carolina Pride? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Carolina Pride consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.