Carolina Rice Consumer Insights

Who buys Carolina Rice?

A Carolina Rice consumer is generally very low income, Hispanic, and young adult age. Carolina Rice consumers are more likely to purchase Carolina Rice during larger pantry stocking trips. Brands such as Goya, Perdue, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Carolina Rice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.16
% of Basket $ (median)
6.1%
Total Basket $ (median)
$52.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carolina Rice Consumer Demographics

demographic
index
Female
100
Male
99
<24
103
25-34
104
35-44
103
45-54
101
55-64
88
65+
44
African American
151
Asian
117
Caucasian
58
Hispanic
394
demographic
index
Has Kids
105
No Kids
88
- $20k
147
$20k-40k
124
$40k-60k
83
$60k-80k
101
$80k-100k
102
$100k-125k
94
$125k +
66
No College
100
College
102
Adv. Degree
92

Understand Carolina Rice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carolina Rice Basket Affinity & Size

brand
basket affinity
Goya 20.2x
Perdue 11.9x
Hefty 11.7x
Barilla 11.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
495

Where is Carolina Rice Purchased?

channels
index
Drug
5
Food
286
Gas & Convenience
7
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 3.2x
Perdue 3.1x
Utz 2.9x
Entenmann's 2.8x

How Did They Pay?

method
index
Cash
123
Credit
110
Debit
61
Food Stamps
260

When is Carolina Rice Purchased?

day of week
Sun
16.3%
Mon
13.3%
Tue
10.8%
Wed
11.9%
Thu
12.5%
Fri
14.0%
Sat
21.2%
time of day
Morning
16.7%
Noon
16.9%
Afternoon
30.5%
Evening
30.2%
Late
5.8%

About Our Carolina Rice Consumer Insights

How do we know who buys Carolina Rice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Carolina Rice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.