Carrington Farms Consumer Insights

Who buys Carrington Farms?

A Carrington Farms consumer is generally very high income, Hispanic, and senior age. Carrington Farms consumers are more likely to purchase Carrington Farms during larger pantry stocking trips. Brands such as Cascade, Nutella, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Carrington Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$15.96
% of Basket $ (median)
11.1%
Total Basket $ (median)
$143.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carrington Farms Consumer Demographics

demographic
index
Female
100
Male
95
<24
45
25-34
103
35-44
101
45-54
94
55-64
99
65+
160
African American
104
Asian
102
Caucasian
93
Hispanic
151
demographic
index
Has Kids
93
No Kids
115
- $20k
77
$20k-40k
72
$40k-60k
91
$60k-80k
86
$80k-100k
122
$100k-125k
115
$125k +
150
No College
49
College
107
Adv. Degree
127

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Carrington Farms Basket Affinity & Size

brand
basket affinity
Cascade 10.3x
Nutella 7.6x
Almond Breeze 6.4x
Duncan Hines 6.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
310

Where is Carrington Farms Purchased?

channels
index
Club
767
Drug
1
Food
2
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Almond Breeze 1.7x
Smart Balance 1.5x
Arnold 1.4x

How Did They Pay?

method
index
Cash
55
Credit
107
Debit
121
Food Stamps
93

When is Carrington Farms Purchased?

day of week
Sun
17.1%
Mon
11.8%
Tue
12.9%
Wed
13.0%
Thu
12.2%
Fri
14.2%
Sat
18.7%
time of day
Morning
12.9%
Noon
22.3%
Afternoon
39.4%
Evening
23.4%
Late
2.0%

Get More Carrington Farms Data

Contact us for the latest Carrington Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Carrington Farms consumers switch to?

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Why do consumers stop buying Carrington Farms products?

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Which retailers do Carrington Farms shoppers prefer to shop at?

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What motivates consumers to try Carrington Farms products?

Research the Carrington Farms Target Market

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Who actually buys Carrington Farms? Do these consumers match the intended target market of Carrington Farms?

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What motivates the target market to buy Carrington Farms?

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What other target market should Carrington Farms look at?

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Which other brands have a similar target market?

About Our Carrington Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.