Carrington Farms Consumer Insights

Who buys Carrington Farms? A Carrington Farms consumer is generally very high income, Hispanic, and senior age. Carrington Farms consumers are more likely to purchase Carrington Farms during larger pantry stocking trips. Brands such as Cascade, Nutella, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Carrington Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.96
% of Basket $ (median)
11.1%
Total Basket $ (median)
$143.64

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carrington Farms Consumer Demographics

demographic
index
Female
100
Male
95
<24
45
25-34
103
35-44
101
45-54
94
55-64
99
65+
160
African American
104
Asian
102
Caucasian
93
Hispanic
151
demographic
index
Has Kids
93
No Kids
115
- $20k
77
$20k-40k
72
$40k-60k
91
$60k-80k
86
$80k-100k
122
$100k-125k
115
$125k +
150
No College
49
College
107
Adv. Degree
127

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Carrington Farms Basket Affinity & Size

brand
basket affinity
Cascade 10.3x
Nutella 7.6x
Almond Breeze 6.4x
Duncan Hines 6.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
310

Where is Carrington Farms Purchased?

channels
index
Club
767
Drug
1
Food
2
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Almond Breeze 1.7x
Smart Balance 1.5x
Arnold 1.4x

How Did They Pay?

method
index
Cash
55
Credit
107
Debit
121
Food Stamps
93

When is Carrington Farms Purchased?

day of week
Sun
17.1%
Mon
11.8%
Tue
12.9%
Wed
13.0%
Thu
12.2%
Fri
14.2%
Sat
18.7%
time of day
Morning
12.9%
Noon
22.3%
Afternoon
39.4%
Evening
23.4%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Carrington Farms consumers purchase?

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Why do Carrington Farms consumers try new brands?

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Where do Carrington Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carrington Farms Target Market

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Who actually buys Carrington Farms? Do these consumers match the intended target market of Carrington Farms?

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What motivates the target market to purchase Carrington Farms?

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What other target market should Carrington Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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