Cars (Licensed) Consumer Insights

Who buys Cars (Licensed)?

A Cars (Licensed) consumer is generally very low income, African American, and young adult age. Cars (Licensed) consumers are more likely to purchase Cars (Licensed) during larger pantry stocking trips. Brands such as Crayola, Gerber, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Cars (Licensed) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.94
% of Basket $ (median)
14.9%
Total Basket $ (median)
$66.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cars (Licensed) Consumer Demographics

demographic
index
Female
96
Male
137
<24
88
25-34
130
35-44
102
45-54
71
55-64
73
65+
82
African American
154
Asian
115
Caucasian
97
Hispanic
95
demographic
index
Has Kids
123
No Kids
48
- $20k
130
$20k-40k
103
$40k-60k
107
$60k-80k
101
$80k-100k
103
$100k-125k
83
$125k +
78
No College
107
College
102
Adv. Degree
85

Understand Cars (Licensed) Consumer Behavior

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Cars (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 11.1x
Gerber 6.8x
Dannon Danimals 6.2x
Energizer 6.1x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
258

Where is Cars (Licensed) Purchased?

channels
index
Dollar
2
Drug
16
Food
4
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Huggies 1.6x
Gerber 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
97
Credit
97
Debit
109
Food Stamps
79

When is Cars (Licensed) Purchased?

day of week
Sun
15.9%
Mon
10.6%
Tue
10.6%
Wed
11.8%
Thu
14.0%
Fri
17.1%
Sat
20.1%
time of day
Morning
15.7%
Noon
18.8%
Afternoon
30.6%
Evening
26.3%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cars (Licensed) consumers purchase?

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Why do Cars (Licensed) consumers try new brands?

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Where do Cars (Licensed) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cars (Licensed) Target Market

Arrow and target

Who actually buys Cars (Licensed)? Do these consumers match the intended target market of Cars (Licensed)?

Thought bubble

What motivates the target market to purchase Cars (Licensed)?

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What other target market should Cars (Licensed) look at?

venn diagram

Which other brands have a similar target market?

About Our Cars (Licensed) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.