Carter's (Apparel) Consumer Insights

Who buys Carter's (Apparel)? A Carter's (Apparel) consumer is generally median income, Hispanic, and young adult age. Carter's (Apparel) consumers are more likely to purchase Carter's (Apparel) during mid to large sized trips. Brands such as Taylor Farms, Gerber Graduates, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Carter's (Apparel) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.20
% of Basket $ (median)
14.7%
Total Basket $ (median)
$76.06

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carter's (Apparel) Consumer Demographics

demographic
index
Female
101
Male
87
<24
117
25-34
143
35-44
88
45-54
63
55-64
104
65+
97
African American
77
Asian
106
Caucasian
98
Hispanic
122
demographic
index
Has Kids
105
No Kids
89
- $20k
95
$20k-40k
101
$40k-60k
103
$60k-80k
107
$80k-100k
96
$100k-125k
100
$125k +
91
No College
98
College
100
Adv. Degree
102

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Carter's (Apparel) Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.6x
Gerber Graduates 10.1x
Ziploc 8.8x
Yoplait Go-Gurt 8.2x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
137

Where is Carter's (Apparel) Purchased?

channels
index
Club
317
Dollar
5
Drug
0
Food
11
Gas & Convenience
1
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Gerber 1.7x
Huggies 1.6x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
72
Credit
115
Debit
107
Food Stamps
57

When is Carter's (Apparel) Purchased?

day of week
Sun
14.7%
Mon
11.1%
Tue
11.6%
Wed
11.1%
Thu
12.4%
Fri
18.0%
Sat
21.1%
time of day
Morning
12.9%
Noon
19.9%
Afternoon
36.5%
Evening
24.7%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Carter's (Apparel) consumers purchase?

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Why do Carter's (Apparel) consumers try new brands?

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Where do Carter's (Apparel) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carter's (Apparel) Target Market

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Who actually buys Carter's (Apparel)? Do these consumers match the intended target market of Carter's (Apparel)?

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What motivates the target market to purchase Carter's (Apparel)?

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What other target market should Carter's (Apparel) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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