Carter's (Apparel) Consumer Insights

Who buys Carter's (Apparel)?

A Carter's (Apparel) consumer is generally median income, Hispanic, and young adult age. Carter's (Apparel) consumers are more likely to purchase Carter's (Apparel) during mid to large sized trips. Brands such as Taylor Farms, Gerber Graduates, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Carter's (Apparel) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.20
% of Basket $ (median)
14.7%
Total Basket $ (median)
$76.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Carter's (Apparel) Consumer Demographics

demographic
index
Female
101
Male
87
<24
117
25-34
143
35-44
88
45-54
63
55-64
104
65+
97
African American
77
Asian
106
Caucasian
98
Hispanic
122
demographic
index
Has Kids
105
No Kids
89
- $20k
95
$20k-40k
101
$40k-60k
103
$60k-80k
107
$80k-100k
96
$100k-125k
100
$125k +
91
No College
98
College
100
Adv. Degree
102

Understand Carter's (Apparel) Consumer Behavior

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Carter's (Apparel) Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.6x
Gerber Graduates 10.1x
Ziploc 8.8x
Yoplait Go-Gurt 8.2x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
137

Where is Carter's (Apparel) Purchased?

channels
index
Club
317
Dollar
5
Drug
0
Food
11
Gas & Convenience
1
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Gerber 1.7x
Huggies 1.6x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
72
Credit
115
Debit
107
Food Stamps
57

When is Carter's (Apparel) Purchased?

day of week
Sun
14.7%
Mon
11.1%
Tue
11.6%
Wed
11.1%
Thu
12.4%
Fri
18.0%
Sat
21.1%
time of day
Morning
12.9%
Noon
19.9%
Afternoon
36.5%
Evening
24.7%
Late
6.1%

Get More Carter's (Apparel) Data

Contact us for the latest Carter's (Apparel) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Carter's (Apparel) consumers switch to?

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Why do consumers stop buying Carter's (Apparel) products?

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Which retailers do Carter's (Apparel) shoppers prefer to shop at?

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What motivates consumers to try Carter's (Apparel) products?

Research the Carter's (Apparel) Target Market

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Who actually buys Carter's (Apparel)? Do these consumers match the intended target market of Carter's (Apparel)?

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What motivates the target market to buy Carter's (Apparel)?

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What other target market should Carter's (Apparel) look at?

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Which other brands have a similar target market?

About Our Carter's (Apparel) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.