Carvel Consumer Insights

Who buys Carvel?

A Carvel consumer is generally higher income, Hispanic, and upper middle age. Carvel consumers are more likely to purchase Carvel during larger pantry stocking trips. Brands such as Smart Balance, Cool Whip, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Carvel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.99
% of Basket $ (median)
46.5%
Total Basket $ (median)
$42.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carvel Consumer Demographics

demographic
index
Female
100
Male
100
<24
78
25-34
83
35-44
111
45-54
114
55-64
90
65+
63
African American
57
Asian
67
Caucasian
97
Hispanic
184
demographic
index
Has Kids
113
No Kids
71
- $20k
92
$20k-40k
83
$40k-60k
102
$60k-80k
91
$80k-100k
103
$100k-125k
136
$125k +
101
No College
103
College
99
Adv. Degree
100

Understand Carvel Consumer Behavior

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Carvel Basket Affinity & Size

brand
basket affinity
Smart Balance 12.5x
Cool Whip 10.3x
Goya 6.2x
Boars Head 6.1x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
190

Where is Carvel Purchased?

channels
index
Drug
20
Food
221
Gas & Convenience
2
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.3x
Sunny Meadow 2.2x
Perdue 2.2x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
141
Credit
93
Debit
83
Food Stamps
135

When is Carvel Purchased?

day of week
Sun
18.3%
Mon
10.3%
Tue
10.8%
Wed
11.7%
Thu
12.7%
Fri
15.7%
Sat
20.5%
time of day
Morning
12.1%
Noon
16.1%
Afternoon
34.8%
Evening
31.5%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Carvel consumers purchase?

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Why do Carvel consumers try new brands?

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Where do Carvel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carvel Target Market

Arrow and target

Who actually buys Carvel? Do these consumers match the intended target market of Carvel?

Thought bubble

What motivates the target market to purchase Carvel?

magnifying glass

What other target market should Carvel look at?

venn diagram

Which other brands have a similar target market?

About Our Carvel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.