Cascade Consumer Insights

Who buys Cascade?

A Cascade consumer is generally very high income, Caucasian, and senior age. Cascade consumers are more likely to purchase Cascade during larger pantry stocking trips. Brands such as Tide, Dawn, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Cascade Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.97
% of Basket $ (median)
7.5%
Total Basket $ (median)
$79.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cascade Consumer Demographics

demographic
index
Female
100
Male
96
<24
80
25-34
89
35-44
101
45-54
104
55-64
111
65+
147
African American
62
Asian
57
Caucasian
112
Hispanic
56
demographic
index
Has Kids
99
No Kids
103
- $20k
58
$20k-40k
76
$40k-60k
87
$60k-80k
105
$80k-100k
112
$100k-125k
122
$125k +
139
No College
80
College
100
Adv. Degree
122

Understand Cascade Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cascade Basket Affinity & Size

brand
basket affinity
Tide 6.5x
Dawn 6.3x
Bounty 5.9x
Charmin 5.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
399

Where is Cascade Purchased?

channels
index
Beauty
2
Club
223
Dollar
147
Drug
44
Food
87
Gas & Convenience
5
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.2x
Nabisco Triscuit 1.2x
General Mills Fiber One 1.2x
Ore-Ida 1.2x

How Did They Pay?

method
index
Cash
72
Credit
115
Debit
109
Food Stamps
32

When is Cascade Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
11.8%
Wed
12.1%
Thu
11.8%
Fri
15.1%
Sat
18.7%
time of day
Morning
14.8%
Noon
19.7%
Afternoon
36.9%
Evening
23.8%
Late
4.8%

About Our Cascade Consumer Insights

How do we know who buys Cascade? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cascade consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.