Cascade Consumer Insights

Who buys Cascade?

A Cascade consumer is generally very high income, Caucasian, and senior age. Cascade consumers are more likely to purchase Cascade during larger pantry stocking trips. Brands such as Tide, Dawn, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Cascade Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.97
% of Basket $ (median)
7.5%
Total Basket $ (median)
$79.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cascade Consumer Demographics

demographic
index
Female
100
Male
96
<24
80
25-34
89
35-44
101
45-54
104
55-64
111
65+
147
African American
62
Asian
57
Caucasian
112
Hispanic
56
demographic
index
Has Kids
99
No Kids
103
- $20k
58
$20k-40k
76
$40k-60k
87
$60k-80k
105
$80k-100k
112
$100k-125k
122
$125k +
139
No College
80
College
100
Adv. Degree
122

Understand Cascade Consumer Behavior

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Cascade Basket Affinity & Size

brand
basket affinity
Tide 6.5x
Dawn 6.3x
Bounty 5.9x
Charmin 5.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
399

Where is Cascade Purchased?

channels
index
Beauty
2
Club
223
Dollar
147
Drug
44
Food
87
Gas & Convenience
5
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.2x
Nabisco Triscuit 1.2x
General Mills Fiber One 1.2x
Ore-Ida 1.2x

How Did They Pay?

method
index
Cash
72
Credit
115
Debit
109
Food Stamps
32

When is Cascade Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
11.8%
Wed
12.1%
Thu
11.8%
Fri
15.1%
Sat
18.7%
time of day
Morning
14.8%
Noon
19.7%
Afternoon
36.9%
Evening
23.8%
Late
4.8%

Get More Cascade Data

Contact us for the latest Cascade consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cascade consumers switch to?

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Why do consumers stop buying Cascade products?

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Which retailers do Cascade shoppers prefer to shop at?

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What motivates consumers to try Cascade products?

Research the Cascade Target Market

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Who actually buys Cascade? Do these consumers match the intended target market of Cascade?

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What motivates the target market to purchase Cascade?

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What other target market should Cascade look at?

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Which other brands have a similar target market?

About Our Cascade Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.