Cascade Consumer Insights

Who buys Cascade? A Cascade consumer is generally very high income, Caucasian, and senior age. Cascade consumers are more likely to purchase Cascade during larger pantry stocking trips. Brands such as Tide, Dawn, and Bounty also tend to be purchased in the same trip. Sample consumer insights data below.

Cascade Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
7.5%
Total Basket $ (median)
$79.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cascade Consumer Demographics

demographic
index
Female
100
Male
96
<24
80
25-34
89
35-44
101
45-54
104
55-64
111
65+
147
African American
62
Asian
57
Caucasian
112
Hispanic
56
demographic
index
Has Kids
99
No Kids
103
- $20k
58
$20k-40k
76
$40k-60k
87
$60k-80k
105
$80k-100k
112
$100k-125k
122
$125k +
139
No College
80
College
100
Adv. Degree
122

Understand Cascade Consumer Behavior

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Cascade Basket Affinity & Size

brand
basket affinity
Tide 6.5x
Dawn 6.3x
Bounty 5.9x
Charmin 5.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
399

Where is Cascade Purchased?

channels
index
Beauty
2
Club
223
Dollar
147
Drug
44
Food
87
Gas & Convenience
5
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.2x
Nabisco Triscuit 1.2x
General Mills Fiber One 1.2x
Ore-Ida 1.2x

How Did They Pay?

method
index
Cash
72
Credit
115
Debit
109
Food Stamps
32

When is Cascade Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
11.8%
Wed
12.1%
Thu
11.8%
Fri
15.1%
Sat
18.7%
time of day
Morning
14.8%
Noon
19.7%
Afternoon
36.9%
Evening
23.8%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cascade consumers purchase?

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Why do Cascade consumers try new brands?

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Where do Cascade consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cascade Target Market

Arrow and target

Who actually buys Cascade? Do these consumers match the intended target market of Cascade?

Thought bubble

What motivates the target market to purchase Cascade?

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What other target market should Cascade look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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