Cascade Ice Consumer Insights

Who buys Cascade Ice?

A Cascade Ice consumer is generally very high income, Asian, and senior age. Cascade Ice consumers are more likely to purchase Cascade Ice during larger pantry stocking trips. Brands such as Sparkling Ice, Cascade, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Cascade Ice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.0%
Total Basket $ (median)
$40.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cascade Ice Consumer Demographics

demographic
index
Female
93
Male
166
<24
82
25-34
81
35-44
92
45-54
124
55-64
120
65+
186
African American
36
Asian
148
Caucasian
95
Hispanic
87
demographic
index
Has Kids
100
No Kids
99
- $20k
114
$20k-40k
131
$40k-60k
72
$60k-80k
84
$80k-100k
75
$100k-125k
80
$125k +
164
No College
103
College
101
Adv. Degree
91

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Cascade Ice Basket Affinity & Size

brand
basket affinity
Sparkling Ice 44.5x
Cascade 9.5x
YoCrunch 9.0x
Jennie-O 7.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
409

Where is Cascade Ice Purchased?

channels
index
Club
262
Dollar
1
Drug
29
Food
191
Gas & Convenience
12
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 2.4x
Oroweat 2.0x
Almond Breeze 1.8x
Dannon Oikos 1.8x

How Did They Pay?

method
index
Cash
163
Credit
69
Debit
99
Food Stamps
98

When is Cascade Ice Purchased?

day of week
Sun
16.9%
Mon
11.2%
Tue
13.1%
Wed
11.7%
Thu
12.2%
Fri
17.6%
Sat
17.3%
time of day
Morning
11.4%
Noon
19.5%
Afternoon
37.7%
Evening
25.8%
Late
5.6%

Get More Cascade Ice Data

Contact us for the latest Cascade Ice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cascade Ice consumers switch to?

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Why do consumers stop buying Cascade Ice products?

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Which retailers do Cascade Ice shoppers prefer to shop at?

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What motivates consumers to try Cascade Ice products?

Research the Cascade Ice Target Market

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Who actually buys Cascade Ice? Do these consumers match the intended target market of Cascade Ice?

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What motivates the target market to buy Cascade Ice?

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What other target market should Cascade Ice look at?

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Which other brands have a similar target market?

About Our Cascade Ice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.