Cascade Ice Consumer Insights

Who buys Cascade Ice? A Cascade Ice consumer is generally very high income, Asian, and senior age. Cascade Ice consumers are more likely to purchase Cascade Ice during larger pantry stocking trips. Brands such as Sparkling Ice, Cascade, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Cascade Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.0%
Total Basket $ (median)
$40.09

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cascade Ice Consumer Demographics

demographic
index
Female
93
Male
166
<24
82
25-34
81
35-44
92
45-54
124
55-64
120
65+
186
African American
36
Asian
148
Caucasian
95
Hispanic
87
demographic
index
Has Kids
100
No Kids
99
- $20k
114
$20k-40k
131
$40k-60k
72
$60k-80k
84
$80k-100k
75
$100k-125k
80
$125k +
164
No College
103
College
101
Adv. Degree
91

Understand Cascade Ice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cascade Ice Basket Affinity & Size

brand
basket affinity
Sparkling Ice 44.5x
Cascade 9.5x
YoCrunch 9.0x
Jennie-O 7.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
409

Where is Cascade Ice Purchased?

channels
index
Club
262
Dollar
1
Drug
29
Food
191
Gas & Convenience
12
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 2.4x
Oroweat 2.0x
Almond Breeze 1.8x
Dannon Oikos 1.8x

How Did They Pay?

method
index
Cash
163
Credit
69
Debit
99
Food Stamps
98

When is Cascade Ice Purchased?

day of week
Sun
16.9%
Mon
11.2%
Tue
13.1%
Wed
11.7%
Thu
12.2%
Fri
17.6%
Sat
17.3%
time of day
Morning
11.4%
Noon
19.5%
Afternoon
37.7%
Evening
25.8%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Cascade Ice consumers purchase?

check mark

Why do Cascade Ice consumers try new brands?

check mark

Where do Cascade Ice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cascade Ice Target Market

Arrow and target

Who actually buys Cascade Ice? Do these consumers match the intended target market of Cascade Ice?

Thought bubble

What motivates the target market to purchase Cascade Ice?

magnifying glass

What other target market should Cascade Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us