Castle Consumer Insights

Who buys Castle? A Castle consumer is generally slightly higher income, Caucasian, and senior age. Castle consumers are more likely to purchase Castle during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Castle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.88
% of Basket $ (median)
8.6%
Total Basket $ (median)
$114.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Castle Consumer Demographics

demographic
index
Female
100
Male
103
<24
48
25-34
70
35-44
98
45-54
123
55-64
144
65+
183
African American
66
Asian
77
Caucasian
107
Hispanic
76
demographic
index
Has Kids
101
No Kids
98
- $20k
68
$20k-40k
83
$40k-60k
87
$60k-80k
111
$80k-100k
118
$100k-125k
118
$125k +
110
No College
91
College
100
Adv. Degree
111

Understand Castle Consumer Behavior

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Castle Basket Affinity & Size

brand
basket affinity
Taylor Farms 37.3x
Generic Pma 19.9x
Del Monte 16.3x
Planters 8.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
241
Pantry Stocking (21+ Items)
270

Where is Castle Purchased?

channels
index
Club
927
Dollar
2
Drug
0
Food
10
Gas & Convenience
2
Mass
0
regions
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What Else Do They Buy?

brand
household affinity
Taylor Farms 2.0x
Farmers Market 1.4x
Generic Pma 1.4x
Twizzlers 1.4x

How Did They Pay?

method
index
Cash
60
Credit
101
Debit
120
Food Stamps
123

When is Castle Purchased?

day of week
Sun
16.6%
Mon
13.3%
Tue
12.2%
Wed
11.3%
Thu
11.6%
Fri
14.6%
Sat
20.3%
time of day
Morning
15.7%
Noon
20.7%
Afternoon
40.0%
Evening
22.7%
Late
0.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Castle consumers purchase?

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Why do Castle consumers try new brands?

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Where do Castle consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Castle Target Market

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Who actually buys Castle? Do these consumers match the intended target market of Castle?

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What motivates the target market to purchase Castle?

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What other target market should Castle look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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