Castle Consumer Insights

Who buys Castle?

A Castle consumer is generally slightly higher income, Caucasian, and senior age. Castle consumers are more likely to purchase Castle during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. See sample consumer insights data below.

Castle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.88
% of Basket $ (median)
8.6%
Total Basket $ (median)
$114.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Castle Consumer Demographics

demographic
index
Female
100
Male
103
<24
48
25-34
70
35-44
98
45-54
123
55-64
144
65+
183
African American
66
Asian
77
Caucasian
107
Hispanic
76
demographic
index
Has Kids
101
No Kids
98
- $20k
68
$20k-40k
83
$40k-60k
87
$60k-80k
111
$80k-100k
118
$100k-125k
118
$125k +
110
No College
91
College
100
Adv. Degree
111

Understand Castle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Castle Basket Affinity & Size

brand
basket affinity
Taylor Farms 37.3x
Generic Pma 19.9x
Del Monte 16.3x
Planters 8.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
241
Pantry Stocking (21+ Items)
270

Where is Castle Purchased?

channels
index
Club
927
Dollar
2
Drug
0
Food
10
Gas & Convenience
2
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.0x
Farmers Market 1.4x
Generic Pma 1.4x
Twizzlers 1.4x

How Did They Pay?

method
index
Cash
60
Credit
101
Debit
120
Food Stamps
123

When is Castle Purchased?

day of week
Sun
16.6%
Mon
13.3%
Tue
12.2%
Wed
11.3%
Thu
11.6%
Fri
14.6%
Sat
20.3%
time of day
Morning
15.7%
Noon
20.7%
Afternoon
40.0%
Evening
22.7%
Late
0.9%

Get More Castle Data

Contact us for the latest Castle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Castle consumers switch to?

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Why do consumers stop buying Castle products?

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Which retailers do Castle shoppers prefer to shop at?

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What motivates consumers to try Castle products?

Research the Castle Target Market

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Who actually buys Castle? Do these consumers match the intended target market of Castle?

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What motivates the target market to buy Castle?

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What other target market should Castle look at?

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Which other brands have a similar target market?

About Our Castle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.