Castle Wood Reserves Consumer Insights

Who buys Castle Wood Reserves? Castle Wood Reserves consumers are generally higher income, Caucasian, and older age. Castle Wood Reserves consumers are more likely to purchase Castle Wood Reserves during mid to large sized trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Castle Wood Reserves Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.98
% of Basket $ (median)
8.1%
Total Basket $ (median)
$98.36

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  • Attitudinal surveys
  • Recent demographic data

Castle Wood Reserves Consumer Demographics

demographic
index
Female
100
Male
96
<24
42
25-34
74
35-44
100
45-54
125
55-64
141
65+
115
African American
62
Asian
65
Caucasian
109
Hispanic
65
demographic
index
Has Kids
101
No Kids
98
- $20k
61
$20k-40k
70
$40k-60k
92
$60k-80k
111
$80k-100k
120
$100k-125k
129
$125k +
113
No College
76
College
103
Adv. Degree
112

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Castle Wood Reserves Basket Affinity & Size

brand
basket affinity
Taylor Farms 40.3x
Generic Pma 19.7x
Del Monte 14.9x
Sabra 10.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
265
Pantry Stocking (21+ Items)
237

Where is Castle Wood Reserves Purchased?

channels
index
Club
962
Food
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Sparkling Ice 1.6x
Oroweat 1.5x
Generic Pma 1.5x

How Did They Pay?

method
index
Cash
51
Credit
108
Debit
121
Food Stamps
99

When is Castle Wood Reserves Purchased?

day of week
Sun
17.8%
Mon
12.7%
Tue
10.9%
Wed
10.5%
Thu
10.6%
Fri
16.3%
Sat
21.2%
time of day
Morning
14.0%
Noon
21.2%
Afternoon
39.9%
Evening
24.1%
Late
0.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Castle Wood Reserves consumers purchase?

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Why do Castle Wood Reserves consumers try new brands?

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Where do Castle Wood Reserves consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Castle Wood Reserves Target Market

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Who actually buys Castle Wood Reserves? Do these consumers match the intended target market of Castle Wood Reserves?

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What motivates the target market to purchase Castle Wood Reserves?

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What other target market should Castle Wood Reserves look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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