Castleberry's Consumer Insights

Who buys Castleberry's? A Castleberry's consumer is generally very low income, African American, and older age. Castleberry's consumers are more likely to purchase Castleberry's during larger pantry stocking trips. Brands such as Ball Park, Sunny Meadow, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Castleberry's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.99
% of Basket $ (median)
1.6%
Total Basket $ (median)
$61.36

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Castleberry's Consumer Demographics

demographic
index
Female
99
Male
113
<24
144
25-34
87
35-44
94
45-54
99
55-64
147
65+
129
African American
147
Asian
53
Caucasian
114
Hispanic
14
demographic
index
Has Kids
87
No Kids
130
- $20k
143
$20k-40k
134
$40k-60k
125
$60k-80k
102
$80k-100k
70
$100k-125k
79
$125k +
35
No College
176
College
90
Adv. Degree
60

Understand Castleberry's Consumer Behavior

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Castleberry's Basket Affinity & Size

brand
basket affinity
Ball Park 11.6x
Sunny Meadow 8.9x
Armour 8.1x
Sunbeam 7.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
508

Where is Castleberry's Purchased?

channels
index
Dollar
105
Drug
1
Food
78
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.6x
Armour 2.1x
Totino's Party Pizza 2.1x
Diet Mountain Dew 2.0x

How Did They Pay?

method
index
Cash
104
Credit
80
Debit
107
Food Stamps
204

When is Castleberry's Purchased?

day of week
Sun
17.3%
Mon
10.5%
Tue
12.8%
Wed
11.2%
Thu
13.7%
Fri
15.5%
Sat
19.1%
time of day
Morning
12.6%
Noon
14.9%
Afternoon
38.8%
Evening
27.9%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Castleberry's consumers purchase?

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Why do Castleberry's consumers try new brands?

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Where do Castleberry's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Castleberry's Target Market

Arrow and target

Who actually buys Castleberry's? Do these consumers match the intended target market of Castleberry's?

Thought bubble

What motivates the target market to purchase Castleberry's?

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What other target market should Castleberry's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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