Castleberry's Consumer Insights

Who buys Castleberry's?

A Castleberry's consumer is generally very low income, African American, and older age. Castleberry's consumers are more likely to purchase Castleberry's during larger pantry stocking trips. Brands such as Ball Park, Sunny Meadow, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Castleberry's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$0.99
% of Basket $ (median)
1.6%
Total Basket $ (median)
$61.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Castleberry's Consumer Demographics

demographic
index
Female
99
Male
113
<24
144
25-34
87
35-44
94
45-54
99
55-64
147
65+
129
African American
147
Asian
53
Caucasian
114
Hispanic
14
demographic
index
Has Kids
87
No Kids
130
- $20k
143
$20k-40k
134
$40k-60k
125
$60k-80k
102
$80k-100k
70
$100k-125k
79
$125k +
35
No College
176
College
90
Adv. Degree
60

Understand Castleberry's Consumer Behavior

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Castleberry's Basket Affinity & Size

brand
basket affinity
Ball Park 11.6x
Sunny Meadow 8.9x
Armour 8.1x
Sunbeam 7.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
508

Where is Castleberry's Purchased?

channels
index
Dollar
105
Drug
1
Food
78
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.6x
Armour 2.1x
Totino's Party Pizza 2.1x
Diet Mountain Dew 2.0x

How Did They Pay?

method
index
Cash
104
Credit
80
Debit
107
Food Stamps
204

When is Castleberry's Purchased?

day of week
Sun
17.3%
Mon
10.5%
Tue
12.8%
Wed
11.2%
Thu
13.7%
Fri
15.5%
Sat
19.1%
time of day
Morning
12.6%
Noon
14.9%
Afternoon
38.8%
Evening
27.9%
Late
5.8%

Get More Castleberry's Data

Contact us for the latest Castleberry's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Castleberry's consumers switch to?

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Why do consumers stop buying Castleberry's products?

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Which retailers do Castleberry's shoppers prefer to shop at?

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What motivates consumers to try Castleberry's products?

Research the Castleberry's Target Market

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Who actually buys Castleberry's? Do these consumers match the intended target market of Castleberry's?

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What motivates the target market to purchase Castleberry's?

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What other target market should Castleberry's look at?

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Which other brands have a similar target market?

About Our Castleberry's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.